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Toyota, Mercedes, BMW top automakers included in List of Best Global Brands
Tue, 01 Oct 2013Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.
BMW Pininfarina Gran Lusso Coup'e bows at Villa d'Este
Fri, 24 May 2013The first collaboration between BMW and Pininfarina is this blunt-force two-door called the BMW Pininfarini Gran Lusso Coupe revealed at the Concorso d'Eleganza Villa d'Este. Said to be the "interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina," once you get past all of the design-speak, you can focus on the full-bodied and keen-edged missile sitting on 21-inch wheels.
The long wheelbase makes for short overhangs. Up front, BMW's design language gets scraped across a whetstone, everything getting sharper, including the usually round cat's eye headlights that have gone dihedral. Under the hood is a V12, behind the twin-kidney grille in matte-sheen aluminium and high-gloss black. The same aluminum treatment also backs the taillights, the lenses designed to let air flow through them.
Inside is room for four, a cockpit canted toward the driver, Foglizzo leather in black and Tobacco Brown, 48,000-year-old kauri wood from New Zealand, deep pile carpet on the floors, a patterned virgin wool headliner and an "oblong aperture in the roof liner" set off by white LEDs.
BMW shows up-armored X5 concept and we can't get near it
Wed, 11 Sep 2013BMW has brought a slightly different concept vehicle to the 2013 Frankfurt Motor Show. Rather than something that foreshadows a future product or a new design direction, the Munich-based manufacturer has brought an X5 that's designed to be shot at. It's called the Concept X5 Security Plus. The Concept X5 name is a bit misleading, though. It's based on the 2014 X5, while BMW already builds an armored CUV, called the X5 Security. The concept tag has to do with the "Security Plus" part.
Engineered to be compliant with VR6 security standards - the current X5 Security is for VR4 standards - the Concept X5 will quite happily shrug off direct attacks from an AK-47. Thanks to sealed joints, high-strength steel moldings, high-performance steel body panels and special, polycarbonate-coated security glass, Kalashnikov's finest, whether used as a firearm or as a melee weapon, would be useless against this X5.
Built alongside the standard X5 in BMW's Spartanburg, SC factory, the X5 is shipped to a BMW facility in Toluca, Mexico for installation of the armor and security features. The company claims this delivers a more thoroughly engineered protective solution than aftermarket retrofitting.