2012 Bmw 6-series 650i M Package Sport 2 Door Convertible on 2040-cars

Auto blog

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Check out the trick way you access the tire valve on this BMW Alpina B6

The wheels are one of the first things you notice when checking out the 2015 BMW Alpina B6 xDrive Gran Coupe. The 20-inch aluminum alloy rollers have 21 spokes that spray out from their hubs, creating one of Alpina's signature design features. But there's also plenty of function to go along with the stylistic form of this hotted-up BMW 6 Series Gran Coupe.
By rotating the Alpina roundel and unlocking the center hub, you gain access to the tire valve and bolts, which are hidden inside. They're literally kept under lock and key, and they protect your Alpina's wheels from the elements and theft. This unique center-fill system employing a hollow spoke isn't a new setup for the favored BMW tuner, but since Autoblog had one in our offices this week, we thought we'd take the opportunity to show the unique mechanism in case you haven't seen it before. Check it out in our brief video below.

Next BMW 6 Series, M6 to take aim at Porsche

Since BMW reintroduced the 6 Series line back in 2003, the big two-door has happily sat as the brand's de facto grand tourer. That will allegedly change come 2017, as Car is reporting that Munich will put its coupe on a diet with the so-called G15 generation, allowing the 6 to go after the likes of Porsche. All three of the current 6's body styles will be carried over for 2017, with the base 640i Coupe trimming over 500 pounds of body fat, to around 3,450 pounds. Even the droptop is getting some lipo, dropping from 4,255 to around 3,750 pounds. It's unclear how much the Gran Coupe will be lightened, as it will be the only member of the 6 Series family that's growing in size. BMW will stretch the wheelbase of its fullsize, four-door coupe, which should make it decidedly more sedan like. The weight savings come thanks to a new modular architecture that promises a "more advanced material mix." That means carbon fiber, high-strength steel and aluminum elements, and even some titanium and magnesium bits. Along with xDrive all-wheel drive, Car is promising new six- and eight-cylinder engines, with the 640i's 3.0-liter, turbocharged gas engine producing 347 horsepower while the diesel mill turns out 333. The 4.4-liter V8 of the 650i will deliver 476 ponies, while the range-topping M6's twin-turbo V8 will reach the magical 600-hp figure. Of course, we can expect to hear more about the next 6 in the coming months and years. In the meantime, though, let us know what you think of Car's positing below, in Comments.