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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Airbag recall widens to include BMW, Chrysler, Ford and Toyota

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a roll in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time.
BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall.
Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands

BMW X4 order guide sneaks onto the web

Much like we gave you an early look at the ordering guide for the BMW M3 and M4 (you can now configure those two, as well), yet another list of BMW options has leaked out. This time, the upcoming X4 is the target. We told you last month that prices for the X3-sized, X6-shaped vehicle started at $45,625, and now, we can confirm everything else for the newest Bimmer.
Only two trim lines will be available when the X4 arrives - M Sport and xLine. The former starts at $2,300 for the xDrive28i model and $1,900 for the xDrive35i, and includes as standard, 19-inch wheels (or optional 20s for $950), sport seats, an M steering wheel, a more aggressive body kit, a black headliner and the option of brushed aluminum interior trim. The xLine is $1,500 for the 28i and $1,000 for the 35i, and is made up exclusively of 19-inch Y-spoke wheels and dark copper interior trim.
Metallic colors dominate the pallet, with just a pair of gloss options available alongside the $550 metal-flake colors. BMW offers a pair of SensaTec leatherette options, along side a wide variety of $1,450 leather trims.