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BMW confirms limited i3 Electronaut Edition, says i5* is in development [UPDATE]

Jacob Harb, head of electric vehicle operations and strategy for BMW, is excited these days. He's got a lot to sort out as the company's first large-scale production electric vehicle, the i3. Extending Electronaut leases, arranging tens of thousands of EV test drives and making sure there will be enough of the little city cars in the US when customer deliveries will start in May. Oh, and he's already working on the next BMW EV, which we think is likely to be the i5. During the Detroit Auto Show this week, Harb declined to name the model (surprise) but he did tell AutoblogGreen, "You can probably take an educated guess at the next thought process, something a little bigger, maybe a little more range, relative to the i3. We've got everything trademarked and we're exploring the best, next iteration. It is coming. It's in development now." [See update below.] An i5 has been rumored for years, but Harb said he's flying to Munich next week to "start the discussions further" on BMW's next-gen EVs. The Electronaut Edition i3 is "a thank you to them for being part of this broad journey with us" - BMW's Jacob Harb But there's much more to do, given the upcoming i3 launch. For one thing, leases for the first participants in BMW's Active E electronaut program - which started in January 20121 - will end in the next week or so, and those who want to get an i3 – and an "overwhelming majority" have said they are interested - may get their leases extended so they don't have to revert back to a gas car in the meantime. BMW dealers will be able to start ordering the i3 in "the next few days" and the Active E Electronauts will get the first of those cars off the production line, "as a thank you to them for being part of this broad journey with us," Harb said. There will also be a special Electronaut Edition of the i3, that will be upgraded from the standard i3 at not cost. Harb wouldn't say what's different, just that the "options and features" will serve to identify the car from the outside. It will be "as unique and compelling as possible," he said, with details coming in the next few weeks. The i3 is already on sale in Europe, the company won't start making US-bound vehicles until March. Since there are no official i3 orders in the system yet, Harb didn't know exactly what the split will be between pure EV and the range extender version, but that his estimate is 50/50. He also wouldn't talk about production numbers, but did say that.

Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

BMW celebrates with M4 DTM Champion Edition

Go back just a few seasons, and Germany's DTM touring car series was a straight-up competition between Audi and Mercedes-Benz. But BMW rejoined the race in 2012, winning both the drivers' and constructors' titles on its first year back and celebrating with a special matte-black M3 DTM Champion Edition. Last season, it won the constructors' championship but not the drivers', and this year it did the opposite. In short, it's been an impressive comeback for the Bavarian automaker, and to celebrate this year's accomplishments, it's followed up with the new M4 DTM Champion Edition for Europe you see here.
Based on the new M4 coupe - which forms the basis for BMW's DTM challenger as well as its pace car - the Champion Edition is distinguished by its special livery: The orange grille frame, the matte black hood and trunk with multicolored stripes, the black stripes along its shoulder and rocker panel, and the blacked-out 19-inch wheels all to pay homage to champion Marco Wittmann's racecar, as does special lettering on the rear windows.
Other enhancements include black front splitter and skirts, carbon front flaps and mirror caps, rear spoiler and carbon diffuser, while autographed sill plates and carbon interior trim with the car's serial number adorn the cabin. Only 23 examples will be offered, symbolic of the number adorning the winning tin-top racer and the flank of this special edition as well.