1984 Bmw 633csi Base Coupe 2-door 3.2l on 2040-cars

Auto blog

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Motorweek remembers the Bimmers that made us all fall in love

The enthusiast's tied-in-knots relationship with BMW makes the Bavarians one of those brands especially ripe for nostalgic flights. That's why as soon as we saw the opening shot of Motorweek's review of the 1986 BMW 325e and a 635Csi, we let out a long sigh and thought, "Ahhhhh, I remember those days..." The two red barons were the new entries for the year, the 325e offering a couple of extra doors for the first time, the 635CSi rounding up the powerplant's displacement compared to the 633CSi that preceded it. The inline six-cylinder in the current 335i sedan gets on with 300 horsepower; 28 years ago, the 325e made do with a 2.7-liter inline six offering 121 hp, taking 9.3 seconds to get to 60 miles per hour from a standstill. That's four seconds more than today. Those willing to pay $41,000 for the 635CSi got a 3.4-liter inline six with 182 hp, and Motorweek praised it as a "confident handling car that does feel big and clumsy at times." The more things change, you know... Check out the video for a reminder of how BMW got to be what it is, and to hear the most unusual use of the word "oriental" we've heard in a while. News Source: MotorWeek via YouTube BMW Coupe Luxury Classics Videos Sedan

Watch this BMW take flight at Viru Rally

An E36 BMW 3 Series might be a good choice for a lot of purposes - a long road trip, a track day, rallycross, impressing your friends... but a full-on rally? It's rear-drive when the best rally machines are front- or all-wheel drive. But that didn't stop Pritt Koik and Alari-Uku Heldna from entering their stripped-out E36 in the Viru Rally in Estonia... or from getting some big air time when they did.
Fortunately the jump was not just caught on video... it was caught on video from three angles: two from the side of the rally stage and one from inside the cockpit. Check out all three below to see how this particular BMW got back into the aircraft business.