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BMW M2 is proof good things come in small M-badged packages

BMW released the new M2 several months ago. But it wasn't until today that we got to see the new sport coupe in the metal here on the floor of the Detroit Auto Show. The spiritual successor to the legendary BMW 2002 Turbo from the 1970s, the new M2 packs a potent inline-six up front driving the rear wheels. That 3.0-liter turbo six is good for 365 horsepower and 343 pound-feet of torque, paired to either a six-speed manual or available seven-speed dual-clutch transmission. In a package weighing just 3,500 pounds (a little less with the stick, a more with the DCT), that's enough to send the M2 from a standstill to 60 miles per hour in as little as 4.2 seconds (4.4 with the manual) and on to an electronically limited top speed of 155 miles per hour. That's enough to make us forget all about the M235i that packs 45 fewer horsepower and the previous 1 Series M Coupe with 30 less – and makes us second-guess the prospect of the costlier M4 and its 60-horse advantage. Throw in other goodies like 19-inch Michelin Pilot Super Sport rubber, an active differential, and a seriously aggressive-looking body kit, and the new M2 suddenly looks like a world-beater that we can hardly wait to drive. BMW at the North American International Auto Show (NAIAS) 2016 in Detroit. BMW is set to enter its anniversary year of 2016 on a powerful note. With the centenary of its founding just around the corner, the company is using the North American International Auto Show (NAIAS), taking place in Detroit from 11 – 24 January, to host the world premieres of the new BMW M2 and BMW X4 M40i performance models. Joining the two new cars at the stand will be the trailblazing BMW i models and innovative services covering every aspect of electric mobility. BMW ConnectedDrive, meanwhile, is showcasing its latest range of applications and systems, such as Remote Control Parking. The BMW Group's successful involvement in North America dates back more than 40 years. Bayerische Motorenwerke has been represented in the USA by its subsidiary BMW of North America since 1975, and the company went on to build its own production facility in Spartanburg, South Carolina in 1992.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

2014 BMW X5 doesn't upset the formula

BMW has unveiled the 2014 X5, and fans of the company's CUV will find plenty familiar in the machine. The biggest change to the recipe comes in the form of the X5 sDrive35i, which is the first rear-wheel drive version of the high-riding five-door to date. Buyers will, of course, continue to be able to opt for all-wheel drive, and both models will get their thrust from a 3.0-liter, turbocharged inline six-cylinder engine. That powerplant makes 300 horsepower and 300 pound-feet of torque and is mated to an eight-speed automatic transmission. BMW says the combination is good enough to get the SUV to 60 miles per hour in around 6.2 seconds.
Those who require more thrust can step up to the more potent X5 xDrive50i with its twin-turbo 4.4-liter V8 engine. Drivers get to enjoy an extra 45 hp over the previous model, with final output up to 445 hp and 480 lb-ft of torque. Paired with an eight-speed automatic of its own, the engine can hustle the big X5 to 60 mph in 4.9 seconds.
The 2014 BMW xDrive35d continues to offer diesel power, though output has dropped 10 horsepower to 255 hp and 413 lb-ft of torque. Even so, BMW says the X5 diesel will be just as quick or quicker than the 2013 model. You can check out the full press release below for more information.