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The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

BMW will electrify all brands and model lines, including Mini

BMW has announced that it plans to produce a fully electric version of the three-door hatchback Mini. The car will go into production in 2019, and the battery electric drivetrain will be produced at BMW's Bavarian facilities, then transported to Plant Oxford where it will join the cars. BMW says there will remain a diesel variant in addition to the petrol, plug-in hybrid, and EV versions of the Mini. No prototype shots have been released of the upcoming cars; the current one was unveiled in late 2013. The UK production location isn't the only place where BMW builds Minis, as the former Volvo/Mitsubishi/Smart NedCar plant in the Netherlands has been tooled to build some of the 360,000 Minis built yearly. According to the BBC, UK Business Secretary Greg Clark considers the choice to build EV Minis in Britain a "vote of confidence" despite Brexit, and that it would see battery technology development boosted in the UK. By the time the EV version starts production, UK will likely have already left the European Union. The electrification of the Mini is part of BMW Group's continuing addition of full-electric or plug-in versions to all its brands and model series. Of all the vehicles it will sell in 2025, 15-25 percent will be electrified in one way or the other. Similarly to Volvo, BMW sees flexible production to be in a key position in the future: The facilities would have to be able to build all versions at the same time, as markets fluctuate depending on incentives and infrastructure. If EVs sell strongly, the production process can quickly respond to the demand. An electric Mini underwent trials back in 2008, so the full-scale production vehicle would have over a decade's worth of engineering behind it. Green BMW MINI mini ev bmw group