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Recharge Wrap-up: Tesla Gigafactory gets high-tech neighbors, BMW i8 still comes with a long wait

Switch plans to build a large data center near the site of Tesla's Gigafactory battery production facility in Reno, Nevada. The 3 million square-foot facility in the Tahoe-Reno Industrial Center will cost $1 billion to build, and eBay is expected to be the main tenant when the first portion is finished in 2016. Apple is also building a data center nearby. One draw for companies like Switch, Apple and Tesla is access to the region's clean power, and the Reno area could become the next big center for high-tech manufacturing. Read more at GigaOm. Daniel Sparks of investing website The Motley Fool has shared his insights after living with the Tesla Model S for four months and 10,000 miles. After driving his 85-kW version through various conditions, including a 2,200-mile road trip, Sparks is optimistic about the car and the company behind it. From his experience, he says that charging is easier than most people believe, and that range anxiety isn't a problem. He calls Tesla's growing Supercharger network a "game changer," citing their quickness, availability and the fact that charging is free for life. He also says that most people seem to know very little about the car. Still, he calls Tesla stock "pricey" with the growth already priced into the shares. Read more at USA Today. The wait for a BMW i8 is about a year, despite efforts to ramp up production. BMW is reducing production of the i3 in order to increase the number of i8s by more than 50 percent for 2015, but the bigger batch won't become available in the US until October. Ludwig Willisch, CEO of BMW North America, says that he doesn't expect cheap gas to slow sales of the i3. He also denies rumors of an i9 positioned above the i8. The new 7 Series appears to be taking some cues from the i8, though, with carbon fiber, magnesium and aluminum construction, as well as improved connectivity. Read more at Automotive News.

Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW selects two artists to create M6 GT3 art cars

Whether it's Alexander Calder's 3.0 CSL or Jeff Koons' M3 GT2, BMW has had a role in some of the most beautiful art cars to ever see a racetrack since 1975. For the 40th anniversary of the series, the company will celebrate in the best way possible – making even more of them. Chinese artist Cao Fei and John Baldessari from the US will create two more artistic racers around the new M6 GT3, and after hitting the track, they'll go on display in museums in 2017. An international jury of museum directors and curators selected Cao and Baldessari to create the 18th and 19th art cars, respectively. Born in 1978, Cao is the youngest artist to create one with BMW. She seems to hint at the inspiration for her example in the company's announcement by saying: "Acceleration, a concept that reminds me of my desire for speed as a runner during the Young Pioneers days, is deeply connected to the entangled contemporary relationships between velocity, energy, and the country." Born in 1931, Baldessari will be the oldest person to produce a BMW art car. "This will definitely be my fastest artwork yet," he said in the release. BMW doesn't know yet exactly where either art car would race. "There is a possibility of one or both the [sic] compete in one of the major IMSA WeatherTech series races. However, this has not been decided yet," company spokesperson Thomas Plucinsky told Autoblog. "We expect to see the cars on track in 2017." Both artists have designs in the works but nothing to release yet. However, the gallery above shows some of the earlier creations. The M6 GT3 is BMW's latest racing weapon for customer teams, and it uses a modified 4.4-liter turbocharged V8 with up to 585 horsepower and a six-speed sequential gearbox. It will compete in places like the GTD class of the 2016 IMSA WeatherTech SportCar Championship in the US. Cao Fei and John Baldessari to create the next BMW Art Cars Racing tradition to be continued with the BMW M6 GT3 Munich/New York. Following commissions by Jenny Holzer (1999), Olafur Eliasson (2007) and Jeff Koons (2010), the BMW Art Car series will now be continued. On the occasion of the series' 40th anniversary, a jury of distinguished museum directors and curators chose two internationally renowned artists to design one car each. Chinese artist Cao Fei (*1978) and American artist John Baldessari (*1931) will be the youngest and the oldest artist represented in the collection respectively.