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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW i3 called 'most revolutionary car' since Ford Model T

The Ultimate Driving Machine, or at least one of them, may also be the Ultimate Engineering Success. Consultant Munro & Associates, which specializes in automotive tear-down analysis, pretty much said as much when taking an under-the-skin look at the BMW i3 plug-in. In short, the firm liked what it saw. Presenting at Detroit's Plastic's in Automotive conference this week, Munro CEO Sandy Munro called BMW's first mast-produced plug-in model the most revolutionary car "since Henry Ford's Model T." The car earned big points for its substantial uses of materials that are both lightweight (key for any plug-in's range) and recyclable. BMW has touted these advantages all along. In late 2013, the German automaker went as far as saying its use of carbon fiber reinforced plastic (CFRP) would reduce customer costs related to both repair and insurance. The i3 went on sale in the US last May and, by the end of the year, moved more than 6,000 units here. It sold almost 17,800 The i3 last November also was named the Green Car of the Year at the Los Angeles Auto Show, beating out models such as the compressed-natural-gas-powered Chevrolet Impala B-Fuel and the Audi A3 TDI diesel. Munro made news earlier this week when it offered a free i3 for anyone who bought the master- or OEM-level version of the report, though the report isn't cheap and that offered disappeared once Munro made his presentation. Check out Munro & Associates' press release below. Munro Discusses Groundbreaking Technology Finds from BMW i3 Teardown at Plastics in Automotive Conference; Offers New BMW i3 for Purchasers of Master-level Report DETROIT, Jan. 14, 2015 /PRNewswire/ -- During today's Plastics in Automotive Conference in Detroit, Sandy Munro, CEO of Munro & Associates, Inc., discussed – for the first time publicly – his consulting firm's findings from its extensive deep-dive teardown, costing and benchmark study of the BMW i3 urban electric car. During his presentation, "Deconstructing the BMW i3: Groundbreaking Technology and the Composite Car," Munro discussed the carbon fiber life module, polymer components, recyclability and safety of what he considers to be "the most revolutionary car in terms of creative engineering and manufacturing since Henry Ford's Model T." During the presentation, Munro focused on four crucial aspects of the BMW i3: the manufacturing of its carbon fiber life module; its polymer components; recyclability; and safety.

BMW 2 Series Gran Tourer is a minivan by any other name

The Ultimate Driving Mini Minivan? Too early to say, considering that we've not yet driven it and so we don't know if it's the ultimate anything. But the BMW 2 Series Gran Tourer definitely slots into place as a small MPV in the European market, hence the mini minivan designation, though it doesn't have sliding doors. We don't have any indication that this 2 Series variant will come to the United States, in case you were wondering. With the option of a third row, this seven-passenger, front-wheel-drive (or optionally, all-wheel-drive) machine from BMW is sure to ruffle a few enthusiast feathers, but it also has the potential to be a big seller for the German brand. Available with a range of three- and four-cylinder engines offering between 116 and 192 horsepower, the 2 Series Gran Tourer packs a lot of space into a very small platform. It may not be the prettiest vehicle to wear the Roundel, but it may be the most practical. See it for yourself from every angle in our high-res gallery of live images above, and feel free to read more in the press release below. The new BMW 2 Series Gran Tourer. 11.02.2015 With the new BMW 2 Series Gran Tourer, BMW has carved out yet another new vehicle segment. With its generous space, versatility and groundbreaking flexibility, the BMW 2 Series Gran Tourer is the world's first premium compact model to offer up to seven seats and fully meet the mobility requirements of young families. Compact yet capacious. Despite its compact dimensions – measuring just 4,556 millimetres long, 1,800 mm wide and 1,608 mm high – the new BMW 2 Series Gran Tourer offers ample space and a generous luggage compartment that can be extended in capacity from 645 to 805 litres. With the rear-seat backrests folded down, this rises to an impressive 1,905 litres of load space. Ensuring maximum variability is the standard-fitted fore-aft sliding rear seat bench – with a 40:20:40-split backrest that folds down at the press of a button – which allows three child seats to be fitted. Extending the possibilities even further is an optional third row of seats which can be completely lowered into the loading floor. Maximising the vehicle's everyday practicality is a range of storage options for all three rows of seats, as well as rails on the front-seat backrests with fold-out tables attached.