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Auto blog
Honda scores big in Automobile Advertising of the Year Awards [w/videos]
Wed, 15 Jan 2014This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.
As BMW i3 US launch nears, more details discovered
Thu, May 1 2014Think of the BMW i3's gas-powered range-extender as akin to driving around with a middle linebacker in the back seat. Except that football player will have a hard time pushing the car 60 miles or so once the battery runs out. Thankfully, he won't prevent you from getting a nifty tax credit either, according to BMWBlog, which isn't affiliated with the company. The i3's front storage compartment is not watertight. Here in the US, where the i3 will be available in short order, BMW will offer an optional i3 plug-in vehicle with a range extender that will have a 1.9-gallon capacity gas tank. That sounds a good deal smaller than the 2.4-gallon tank used in Europe, but the two are actually the same, the US tank is simply limited to the smaller size, Dave Buchko, from BMW's product and technology communications department, told AutoblogGreen. The complete range extender system – including the tank, the engine, and all related hardware – adds about 265 pounds to the 2,634-pound curb weight of the i3 EV and the extra weight in turn adds about a second to the EV's 0-to-60 time of seven seconds flat. Adding the range-extender won't make the US government take any longer to dole out a $7,500 tax credit for the i3, though. We also learned that the i3's front storage compartment is not watertight since it is only meant to hold the mobility kit and the 110-volt charging cord. BMW recently increased its production of the i3 at its German factory from around 70 units a day to about 100 due to better-than-expected demand. Check out our First Drive impressions of the model here.
History of BMW touring cars looks splendid in Adrenalin trailer
Wed, 15 Oct 2014More high-quality documentaries about the history of motorsports are always welcome. When thinking about racing, we generally focus on moving forward to go a little faster or shave a tenth of a second off a lap. There's not much time to look backward. It's too bad, because there are so many fantastic stories from the sport's history. Thankfully, an upcoming doc is taking on the challenge of telling some of these tales, and it looks like a movie not to miss, especially for BMW fans.
Adrenalin - The BMW Touring Car Story mixes high-quality, vintage footage with new interviews from many of the drivers of these machines to craft what looks like a fantastic experience. Covering the period from the '60s to the modern DTM era, just the trailer shows racing from the 2002, 3.0 CSL and of course the E30 chassis M3 of the '80s. You also get to hear from legends behind the wheel like Hans-Joachim Stuck, Johnny Cecotto and Joachim Winkelhock telling their stories.
Adrenalin comes out in November on DVD, Blu-Ray and on-demand. Check out its trailer above for a taste at what it's aiming for. The documentary definitely looks like one to watch.