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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Behind the scenes of BMW's 'Driftmob' [w/videos]

All this, for one minute and 47 seconds of action-packed footage with no official plot.
We arrive in Cape Town, South Africa, on the third and final practice day for the drivers of a BMWStories internet video called The Epic Driftmob feat. BMW M235i. We are immediately whisked to a large, empty parking lot on the outskirts of Cape Town, where tires are squealing and chunks of rubber are flying as five red BMW M235i coupes churn up more smoke than a California wildfire. And the smell - it smells like heated metal, the kind of thing rev limiters are made for. Times five.

2014 BMW 6 Series gets Frozen Brilliant White convertible, manual option for M6

BMW has announced updates to the 6 Series lineup today, including a special "Frozen" edition of the convertible, and a 640i Gran Coupe in all-wheel-drive trim.
The 2014 BMW 6 Series Convertible Frozen Brilliant White Edition (catchy name, right?) will be available from select BMW dealers this May, and will offer buyers the signature paint, Frozen Black mirror caps, a black grille and uniquely designed, 20-inch M Performance wheels. Just 100 examples of the FBWE 6er will be produced, with both rear-wheel-drive and all-wheel-drive cars in the mix, for starting prices of $106,995 and $110,095, respectively (both prices include $895 in destination and handling charges).
BMW has also informed us that all of its 6 Series Gran Coupe models will now be available with the company's xDrive all-wheel-drive system. No pricing has been given for the xDrive versions of the car as of yet.