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Auto blog
Is the BMW i8 actually already sold out?
Mon, 02 Dec 2013The other day we brought you a report from Reuters, which quoted BMW's global sales chief Ian Robertson as saying that the Bavarian automaker had already sold out the entire year's production run of its new i8. Impressive, sure, but perhaps not all that unusual for a groundbreaking new sportscar from a major automaker, of which only limited quantities are typically built. But is the i8 really sold out?
Our compatriots at Car and Driver chased down the story and report that Robertson's claims aren't exactly accurate. According to C/D, the numbers are based on sales projections, not actual orders taken. So while BMW may build upwards of 1,900 i8 coupes next year and over 5,000 in 2015, and while they're all expected to sell, that doesn't mean that it's too late to get your order in. That is, assuming you have the $135k on hand and don't mind getting just three cylinders back in return.
BMW calls in 50,000 motorbikes over fuel pump leak
Tue, 07 Jan 2014If you don't often see motorbikes being recalled, it's probably because there's less to go wrong on a motorcycle. But a problem with the fuel pump on a wide array of BMW Motorrad products has prompted the National Highway Traffic Safety Administration to issue a recall for over 50,000 of the Bavarian two-wheelers across America.
The issue revolves around the fuel pump flange on R-model, K-model, S 1000 and HP2 motorcycles built as far back, in some cases, to 2005 and as recent as 2012, depending on the model. The flange was found to be prone to crack and leak fuel, which NHTSA evaluated as a fire risk. As a result, precisely 50,184 such motorbikes are being recalled to have their flanges reinforced or, where necessary, to replace the entire fuel pump. If you're the owner of such a Bimmer bike, expect a call from your dealer sometime next month, but you can read the full notice below.
2014 BMW M235i
Tue, 21 Jan 2014We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.