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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Check out the trick way you access the tire valve on this BMW Alpina B6

The wheels are one of the first things you notice when checking out the 2015 BMW Alpina B6 xDrive Gran Coupe. The 20-inch aluminum alloy rollers have 21 spokes that spray out from their hubs, creating one of Alpina's signature design features. But there's also plenty of function to go along with the stylistic form of this hotted-up BMW 6 Series Gran Coupe.
By rotating the Alpina roundel and unlocking the center hub, you gain access to the tire valve and bolts, which are hidden inside. They're literally kept under lock and key, and they protect your Alpina's wheels from the elements and theft. This unique center-fill system employing a hollow spoke isn't a new setup for the favored BMW tuner, but since Autoblog had one in our offices this week, we thought we'd take the opportunity to show the unique mechanism in case you haven't seen it before. Check it out in our brief video below.

A closer look at the 2015 BMW M3 and M4

It's fair to say we're going to miss the E92 BMW M3. Its high-revving V8, flame-styled looks and excellent driving character made it quite simply one of the best cars of the 2000s. Its replacements, the new M3 Sedan and M4 Coupe have a lot to live up to.
We still have a few months to wait until we can drive the new cars, but that doesn't mean we can't get excited in the meantime, learning everything we can. To find out, we sent west coast editor Michael Harley onto the Detroit Auto Show floor earlier this week to talk about the new M cars with BMW product manager Victor Leleu.
If you want a concise, but highly informative rundown of these new cars, look no further than this video. Leleu talks about the styling, weight savings and engines in a lot of detail, making this an interview M fans aren't going to want to miss. Scroll down for the full video.