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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Recharge Wrap-up: Tesla opens 50th European Supercharger, BMW smart charging in Singapore

Southeastern Illinois College wants to create a biofuel processing certification program. The school is waiting to hear about receiving $750,000 from a US Department of Labor grant that would allow it to expand its Biofuels Education curriculum to include certification for manufacturing biodiesel and ethanol. There are currently no such programs in existence, and its development would require Labor Department approval as well as input from biofuel companies. Southeastern Illinois College believes that biofuel processing certification would be a large draw for potential students. Read more at The Southern Illinoisan. Tesla has opened the 50th Supercharger in Europe. In the year since the first on was installed in Norway in August 2013, Tesla has been building the network that, like it does in the US, will allow Model S drivers to go long distances for free. There are now 168 Superchargers open throughout the world. Find more in the press release below. BMW is partnering with Greenlots to bring an open standards EV charging network to Singapore. As part of BMW's 360 Electric program, Greenlots will install public chargers and manage the network that allows BMW i owners to find and use the chargers with BMW's navigation system and ChargeNow card. The 30 possible public chargers Greenlots plans to install will use the company's SKY Smart Charging platform. Greenlots will also install the BMW i Wallbox Pure charger at customer's homes and offices. Read more in the press release below. Plug-in electric vehicle (PEV) sales are forecast to reach 1.8 million a year by 2023, according to a report by Navigant Research. Right now, North America is the biggest buyer of battery-electric and plug-in hybrid vehicles, but that should change as the Asia Pacific market is expected to outgrow it; still, the US alone is expected to have more than 2.7 million PEVs on the road in 2023. Urban areas are where we'll see the largest concentration, naturally, with Tokyo, Los Angeles and Paris having the most sales in 2023, respectively. With the increase in PEVs comes an increase in residential load on the electric grid, which is expected to rise by 33 to 37 percent. Read more at Hybrid Cars, or head to the Navigant Research website. Chinese automaker Dongfeng is now manufacturing its first mass-produced electric vehicle, the Aeolus E30. The small, two-seat urban EV has a limited speed of 50 miles per hour, but has a range of up to 100 miles.

Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.