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Infiniti Q50 Red Sport 400 priced at $48,855, AWD at $50,855

Infiniti's most powerful production model, the new Q50 Red Sport 400, now has a starting price. You'll need at least $48,855 for the rear-drive model or $50,855 for all-wheel drive. (Both figures include the $905 destination charge.) A fully loaded, rear-drive Q50 RS400 with Direct Adaptive Steering, navigation, adaptive cruise control, a heated steering wheel, and Infiniti's entire alphabet soup of safety equipment, tops out at $57,045. (Again, add $2,000 for AWD). When it comes to rear-drive competition, the closest base price to the Q50 is the 320-hp BMW 340i. This German undercuts the Infiniti by two grand, $46,795 to $48,855. But the BMW outprices the Q50 as soon as you start selecting options. A 340i with similar equipment to a loaded Q50 Red Sport 400 costs just under $60,000. All-wheel-drive German competitors also lose out in the price war. Like with the rear-drive models, the BMW 340i xDrive undercuts the Q50 RS400 by around $2,000. Add the options, and the Infiniti becomes a better value. The other two big German rivals, the Audi S4 and Mercedes-Benz C450 AMG start at a higher price and only get more expensive. Technically the S4 starts cheaper than the Q50, but only with the standard manual transmission. Selecting the S-Tronic dual-clutch model kicks the price from $50,125 to $51,125, and going for the top-end Prestige trim will bump potential Audi owners up to $57,025. Throw on must-have S4 options, including adaptive cruise control, adaptive dampers, and a sport differential and you'll be shell out $64,425 for the Audi. The Mercedes-Benz C450 AMG is the priciest choice in this group, starting at $51,725, or roughly $900 more than a base Q50 RS400 with AWD. Options, again, are the downfall here. Building a C450 to match a loaded Infiniti will drive the Mercedes' price up to $64,315. While it occupies something of a weird space relative to these vehicles, it's also worth mentioning the Cadillac CTS VSport. It's the only car in this impromptu pricing comparo that can outgun the Q50, with its 3.6-liter, twin-turbo V6 good for 420 hp and 430 lb-ft of torque. It also starts at $60,950, although that includes plenty of standard equipment. All this means that the Q50 Red Sport 400 represents a relative value. It packs more power than the Germans – 80 more than the 340i, 67 more than the S4, and 38 more than the C450 – and a more comprehensive list of options, too.

Rinspeed previews Budii concept ahead of Geneva show

Every year Frank Rinderknecht and his team at Rinspeed come to the Geneva Motor Show with another fantastical concept car, and next year's will be no exception. Though the show may still be several months away, the Swiss outfit is already giving us a glimpse of what to expect. Rinspeed's latest project is called the Budii, and it aims to "redefine the relationship between man and machine." As you might have guessed, that means driverless technology. Specific details at this point are limited, but the design calls for an electric vehicle with an adaptable cabin featuring drive-by-wire steering wheel. That wheel can swing out of the way to the center of the dashboard or to either side, should driver or passenger (as blurred as those rigid concepts become in this case) wish to take control. Beyond that we don't know much at this point, but the image above seems to indicate it'll be based on the BMW i3. Meanwhile the long list of partners and suppliers suggest it'll feature a design by Mansory, a Harman infotainment system and a Carl F. Bucherer analog clock embedded in the dynamic dashboard. 2015 Geneva Motor Show Rinspeed exhibits "Budii" at the 2015 Geneva Motor Show: "We need to redefine the relationship between man and machine" As far as Swiss automotive visionary Frank M. Rinderknecht is concerned, the breakneck speed of technical developments forces us to redefine our relationship with the automobile. The farsighted Swiss says: "Until now, what we have primarily associated with auto mobility was freedom and individuality. And - consciously or unconsciously - we are prepared to pay a high price in many regards for these privileges. We need only look at the accident statistics." Autonomous driving undoubtedly offers the opportunity to drastically diminish some of the drawbacks of private transport. For example, the number of traffic accidents could drop worldwide. But although it will be less prone to err than humans, even the best technology will not be perfect. "That is something we will have to accept," believes the boss of Rinspeed, the Swiss automotive powerhouse of ideas.

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.