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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

M-fographic breaks down the history of BMW performance machinery

Few characters carry the kind of clout among performance enthusiasts as the letter M. For 35 years now, that one letter has adorned over 300,000 BMWs, each tuned to deliver a higher degree of performance than the stock models on which they're based.
The M division has worked up nearly 100 different models over the past third of a century, which can leave even the most expert among Bimmer fanatics bewildered. Fortunately British auto loan service Carfinance247 has commissioned this handy infographic to make sense of it all, and you can check it out below to see what the letter M really stands for.

BMW 4 Series Gran Coupe blows the doors back on [w/video]

BMW sure seems to take pleasure in confusing the hell out of us. It used to be pretty simple: if you wanted a compact Bimmer, you had to look no further than the 3 Series. Then it was just a matter of which bodystyle you wanted. But the smaller end of BMW's lineup has gotten more complicated lately. Never mind the 1 Series and 2 Series (in their various iterations) that have slotted in below it - now the 3 Series has been split in two: Want a four-door, get the new 3 Series. Want a two-door, the 4 Series is your address. Right?
Almost. Because now there's a 4 Series Gran Coupe that keeps the two-door's roofline (or some approximation of it) but adds an extra set of doors in the back, thereby bridging the gap between the 3 Series sedan and 4 Series coupe. And it's just made its public debut here at the Geneva Motor Show.
The difference between this and the two-door 4 Series is plain to see: it's got two extra doors. But what's the difference between this and the 3 Series sedan? About two or three grand, to start with - depending on which version (428i Gran Coupe or 435i Gran Coupe) you choose. But it's also sleeker, more muscular and altogether that extra bit sexier. Which is a good trait, as you can see from our gallery of live shots above, to have in your European sports sedan, coupe, or whatever you want to call it.