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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Foreign automakers pay from $38 to $65 per hour to non-union workers

As leaders for the United Auto Workers gather in Detroit for their Special Convention on Collective Bargaining to work out the negotiating stance for this year's new labor agreements with the Detroit 3 automakers, what they most want to do is figure out how to eliminate the two-tier wage scale. However, the lower Tier 2 wage has allowed the domestic automakers to reduce their labor costs, hire more workers, and compete better with their import competition. As it stands, per-hour labor rates including benefits are $58 at General Motors, $57 at Ford, and $48 at Fiat-Chrysler – a reflection of FCA's much greater number of Tier 2 workers. The Center for Automotive Research released a study of labor rates (including benefits) that put numbers to what the imports pay: Mercedes-Benz pays the most, at an average of $65 per hour, Volkswagen pays the least, at $38 per hour, and BMW is just a hair above that at $39 per hour. Among the Detroit competitors, Honda workers earn an average of $49 per hour, at Toyota it's $48 per hour, Nissan is $42 per hour, and Hyundai-Kia pays $41 per hour. The lower import wages are aided by their greater use of temporary workers compared to the domestics. Automotive News says the ten-dollar gap between those foreign camakers and the domestics turns out to about an extra $250 per car in labor, which adds up quickly when you're pumping out many millions of cars. That $250-per-car number is one that, come negotiating time, the Detroit 3 will want to reduce, as the UAW is trying to raise both Tier 1 and Tier 2 wages. Another wrinkle is that the domestic carmakers are considering the wide adoption of a third wage level lower than Tier 2. Some workers who do minor tasks like assembling parts trays kits and battery packs already make less than Tier 2, but the UAW will be quite wary about cementing yet another wage scale at the bottom of the system while it's trying to fight a bigger battle at the top. News Source: Automotive News - sub. req., BloombergImage Credit: AP Photo/Erik Schelzig Earnings/Financials UAW/Unions BMW Chevrolet Fiat Ford GM Honda Hyundai Kia Mercedes-Benz Nissan Toyota Volkswagen labor wages collective bargaining labor costs

Plug In 2014: BMW i DC Fast Charger is poised to change the EV game

It looks like it's just a blue box on a pole, but BMW's new i DC Fast Charger represents a much bigger deal than just the lowest-cost SAE Combo Charger on the market. BMW sees it as the key to getting more drivers into electric vehicles. As Robert Healey, the EV infrastructure manager for BMW of North America told us, "For [BMW], the future is clear. DC charging really is the future." "DC charging really is the future." – Robert Healey, BMW We spoke with Healey at the Plug-In 2014 conference in San Jose, CA last week about the promise of the new $6,548 DC fast charger. "The strategy is pretty simple," he said. "BMW wants to get as many DC Fast Chargers out there as possible. We're not in the charging business, we're in the EV business and to support the sales of our cars, we have identified some key areas: home charging, public charging and assistant services for EV drivers." That's why the first of the new blue boxes will be installed at the 285 i dealers in the US, many of whom already installed the cables needed for fast charging when they put in the Level 2 chargers, said BMW's Cliff Fietzek, manager of connected eMobility. Even if you haven't gotten a site ready for a DC fast charger, the installation costs for BMW's unit are lower because you don't need to pour concrete (for the wall unit) and the SAE Combo connector plug costs "significantly" less than the competing CHAdeMO plug, Fietzek said. One minor drawback to the BMW DC fast charger compared to the more expensive traditional, full-size DC fast chargers is that the 24kW BMW fast charger allows you to charge to 80 percent full in 30 minutes, while the bigger units can do the job in 20. The good news for EV drivers with SAE Combo cars (which, in the US, means the Chevy Spark EV and the VW e-Golf) is that any driver with a Combo plug car and a ChargePoint card will be able to use the BMW stations. In fact, BMW is talking with both GM and VW on where to install SAE Combo stations in the US so that there is minimal duplication of effort. In other places, BMW is working with other automakers, including Nissan, which uses a competing fast charging standard. "In Great Britain, we are installing triple chargers, the CHAdeMO, SAE Combo and the high-power, three-phase AC that can go up to 43 kW to support the Renault [EVs] and others," Fietzek said.