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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

BMW teases new 7 Series with gesture control tech, LCD display key

Want an early glimpse at what features you can expect to see in your next car a few years down the line? Look to flagship luxury sedans, where automakers often roll out their most advanced technologies. Like on the next-generation BMW 7 Series. Previewed in this teaser clip above, detailed in the press release below and pictured in the massive gallery at bottom, Munich's upcoming flagship model will be packed with innovative features. It'll have a remote-control parking feature that won't even require the driver to be on board when entering or exiting a parking space, controlled through an LCD touchscreen on the key fob. Once on board, you'll also be able to control the infotainment system with three-dimensional gestures made in the air or through the touchscreen display. Power will be provided by a new generation of engines, starting with a turbocharged inline-six mated to an eight-speed automatic transmission. An adaptive air suspension promises to offer a sporty or cushioning ride as desired. And it's all being built around a structure made partially out of carbon fiber, cutting nearly 290 pounds off the curb weight. All of which paints a picture of the next-generation 7 Series as a rolling technology exhibit, and one we're looking forward to experiencing first-hand. Technology and innovation workshop on the new BMW 7 Series model range. PreDrive Miramas. 17.04.2015 BMW is using a technology and innovation workshop to present an initial selection of development highlights which the next generation of the BMW 7 Series model range will use to set new benchmarks in lightweight design, driving dynamics, comfort, intelligent connectivity and operation. The extensive use of carbon-fibre-reinforced plastic (CFRP) in the structure of the passenger cell, the rigorous and detailed application of lightweight design and a new generation of engines combine to reduce the weight of the luxury sedan along with its fuel consumption and emissions figures. The comfort, safety and driving experience offered by the new BMW 7 Series benefit from new chassis technology, exceptional scope for interaction with the car's infotainment technology and a wider selection of driver assistance systems from BMW ConnectedDrive. BMW EfficientLightweight: Carbon Core helps to reduce weight by up to 130 kilograms. Thanks to the BMW EfficientLightweight strategy, the new BMW 7 Series line-up will tip the scales up to 130 kilograms lighter than the outgoing generation of models.

Project CARS vs reality at Laguna Seca shows amazing potential

Project CARS is aiming to be the next great racing sim. Offering a mix of modern and classic cars on famous tracks, developer Slightly Mad Studios is trying to inject a fresh energy into the genre, and at the moment its game looks ready to take on Forza and Gran Turismo.
The game is still about six months from release, and the graphics already look practically photorealistic. The video below shows side-by-side laps of Laguna Seca in a BMW - real life on the left and the game on the right. It's absolutely astounding. Other than some changes to the sponsorship around the track, they are almost identical.
Of course anyone with quality seat time in a racing sim knows that graphics are just one factor. How the game feels is even more important, and without getting hands on, it's impossible to judge yet. However, consider our interest piqued. Project CARS is scheduled to launch in November on the Sony PlayStation 4, Microsoft Xbox One, Nintendo WiiU, Windows PC and Steam OS. Scroll down to check out the video.