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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Jeremy Clarkson names 10 worst cars for 2015 and 2016

When Jeremy Clarkson, outspoken automotive journalist, ex- Top Gear host, and co-host on The Grand Tour, drives a car he doesn't like he doesn't pull his punches. As Jezza harshly puts it, cars shouldn't just be a form of transportation. These 10 cars made Clarkson's "the terrible 10" list on his column in The Sunday Times for lacking imagination and not giving the journalist "the Fizz," which his list of top 10 cars did. In typical Clarkson fashion, the list is controversial. Some of the cars on Clarkson's list have received praise from other outlets, which shouldn't really come as a surprise since he usually goes against the majority's opinion. Nonetheless, there's at least one car that will catch you off guard. To get a glimpse at Clarkson's reviews and the entire list of cars, head over to his column in The Sunday Times. Vauxhall Astra SRi Nav Infiniti Q30 Premium Tech Skoda Superb SE L Executive Zenos E10 S Renault Kadjar Signature Nav BMW X1 xDRIVE25d SEAT Leon X-Perience SE Technology Nissan GT-R Track Edition Volkswagen Scirocco 2.0 TDi Hyundai i800 Related Video: Featured Gallery Jeremy Clarkson's Terrible 10 For 2015 and 2016 View 11 Photos News Source: The Sunday TimesImage Credit: Clive Brunskill / Getty Images Celebrities BMW Hyundai Infiniti Nissan Toyota Performance bmw x1 infiniti q30

Recharge Wrap-up: Tesla opens 50th European Supercharger, BMW smart charging in Singapore

Southeastern Illinois College wants to create a biofuel processing certification program. The school is waiting to hear about receiving $750,000 from a US Department of Labor grant that would allow it to expand its Biofuels Education curriculum to include certification for manufacturing biodiesel and ethanol. There are currently no such programs in existence, and its development would require Labor Department approval as well as input from biofuel companies. Southeastern Illinois College believes that biofuel processing certification would be a large draw for potential students. Read more at The Southern Illinoisan. Tesla has opened the 50th Supercharger in Europe. In the year since the first on was installed in Norway in August 2013, Tesla has been building the network that, like it does in the US, will allow Model S drivers to go long distances for free. There are now 168 Superchargers open throughout the world. Find more in the press release below. BMW is partnering with Greenlots to bring an open standards EV charging network to Singapore. As part of BMW's 360 Electric program, Greenlots will install public chargers and manage the network that allows BMW i owners to find and use the chargers with BMW's navigation system and ChargeNow card. The 30 possible public chargers Greenlots plans to install will use the company's SKY Smart Charging platform. Greenlots will also install the BMW i Wallbox Pure charger at customer's homes and offices. Read more in the press release below. Plug-in electric vehicle (PEV) sales are forecast to reach 1.8 million a year by 2023, according to a report by Navigant Research. Right now, North America is the biggest buyer of battery-electric and plug-in hybrid vehicles, but that should change as the Asia Pacific market is expected to outgrow it; still, the US alone is expected to have more than 2.7 million PEVs on the road in 2023. Urban areas are where we'll see the largest concentration, naturally, with Tokyo, Los Angeles and Paris having the most sales in 2023, respectively. With the increase in PEVs comes an increase in residential load on the electric grid, which is expected to rise by 33 to 37 percent. Read more at Hybrid Cars, or head to the Navigant Research website. Chinese automaker Dongfeng is now manufacturing its first mass-produced electric vehicle, the Aeolus E30. The small, two-seat urban EV has a limited speed of 50 miles per hour, but has a range of up to 100 miles.