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Environmental group accuses BMW, JLR of link to deforestation in Paraguay

ASUNCION, Paraguay — Environmental group Earthsight said on Wednesday it has linked some of Europe's largest carmakers to the deforestation of the Chaco, a dry forest region of Paraguay home to jaguars and one of the last uncontacted indigenous groups in the world. The group said in a report that livestock companies have illegally logged lands of the Ayoreo Totobiegosode indigenous ethnic group, some of whose members live in voluntary isolation. The livestock skin is used in leather upholstery of luxury vehicles sold by high-end European auto brands including BMW, Jaguar and Land Rover, the group said. UK-based Earthsight said it had made covert visits to tanneries that bragged about supplying the raw material to the luxury car brands. "BMW is using hides sourced from two slaughterhouses processing cows from ranches responsible for illegal [logging] in the Ayoreo Totobiegosode's forests. Jaguar Land Rover didn't dispute sourcing from a Paraguayan tannery that processes hides from another slaughterhouse doing the same," the report said. Jaguar Land Rover said in a statement to Reuters it had found no evidence to verify Earthsight's claims. It said its European suppliers assured sustainability. "We continue  our drive for further transparency and, in this case, the leather supplier in Europe verifies with each raw material supplier that no rural property that directly supplies it is involved in illegal deforestation," the automaker said. BMW did not respond to a request for comment on the Earthsight investigation. Paraguay exports about 50,000 tons of wet-blue leather (tanned, but not dried, dyed or finished) a year, and almost two-thirds of those shipments are bound for Europe, according to the report. Automakers say that leather is a byproduct of the far larger meat industry and high-end cars constitute a comparatively small market niche. But indigenous leaders say deforestation driven by growth in beef and leather exports is encroaching on their territory and destroying their way of life. "As deforestation advances with extensive cattle ranching, they are being imprisoned, they are disappearing," Taguide Picanerai, a spokesman for the Ayoreo community in the Alto Paraguay department, northwest of Asuncion, told Reuters. The region is home to some of the world's highest rates of deforestation, Earthsight said.   Green BMW Jaguar Land Rover

2015 BMW i8 offers you a fast ride to the future for $135,700* [w/video]

BMW's long-form teasing and rollout of its incredibly cool i8 has put us in a unique position to report from its world debut here in Frankfurt. Typically, an auto show debut marks just the start of the information dump about a new vehicle. The i8, however, is a car that we've already driven and reviewed, so perhaps the biggest news from the show floor is the official price of the thing, as well as getting to see it live and in person, of course.
Arriving in US showrooms in the spring of 2014, the i8 performance plug-in hybrid will carry a price tag of $135,700 (*not including $925 for destination and handling charges). That kind of cash puts the i8 near the very top of the BMW range (slotting just under the top-trim 7-Series models), and will buy a massive amount of new technology.
The four-seat i8 has the look of a true supercar, and its new-tech drivetrain will offer up the performance of a stirring sports car, at least. A TwinPower Turbo, three-cylinder, 1.5-liter engine will make 231 horsepower and 236 pound-feet of torque that's gets sent to the rear wheels, while a 96-kilowatt electric motor doles out 131 hp and 184 lb-ft of maximum torque to the fronts. Total system output of 362 hp and 420 lb-ft allows the i8 to sprint to 62 miles per hour in 4.4 seconds with all-wheels-driven handling, and it still returns an astonishing 94 miles per gallon US.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.