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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Bertone goes bust

The famous Italian coachbuilder and designer Bertone may be on its deathbed. The company that penned the beautiful shape of the Lamborghini Miura has been facing financial hardships for months, and Autocar is reporting that the Turin, Italy firm has just declared bankruptcy. The last we heard from Bertone, it was showing the Jet 2+2 station wagon based on an Aston Martin Rapide at the 2013 Geneva Motor Show. The Turin-based carrozzeria became famous for its wild designs like the BMW Spicup concept, Lancia Stratos and the initial shape of the Lamborghini Countach. In recent years, it had been limited to creating mostly one-off vehicles. The company has slowly been shrinking recently. It sold its small factory to Fiat a few years go and let go of 165 employees and 10 interns in December. Bertone has been shopping itself in hopes of finding a new owner. According to PistonHeads, even with the money problems, the business generated 20-million euros ($27.9 million) in revenue in 2013 and has been working on projects in China. A Turkish firm was rumored to be interested in buying it for just $2.7 million, and GT Spirit claims that there are also seven Italian companies potentially interested in purchasing it. Bertone has a long and proud automotive history, and it wouldn't be surprising if it were bought just for the value of the brand – perhaps we haven't seen the last of its stylized B logo. Featured Gallery Bertone Jet 2+2: Geneva 2013 View 10 Photos News Source: Autocar via Pistonheads, GTSpiritImage Credit: Copyright 2014 Drew Phillips / AOL Design/Style Hirings/Firings/Layoffs Plants/Manufacturing BMW Lamborghini Lancia Concept Cars Luxury Special and Limited Editions Performance Classics bertone lamborghini miura Lamborghini Countach

2016 X6 M brings the power at LA show

BMW tore the cover off the second generation 2016 X6 M Wednesday at the Los Angeles Auto Show.
BMW tuned the 4.4-liter twin-turbo V8 to push out 567 horsepower, up from the last model's 555 hp. Torque also leaps to 553 pound feet, compared with the previous output of 500 lb-ft. The V8 is paired with an eight-speed automatic transmission, which swaps in for the old six-speed. This potent powertrain allows the crossover to hit 60 miles per hour in about four seconds.
The X6, which features slightly more dramatic styling and an angled rear roofline, debuted alongside the more conventionally styled 2016 BMW X5 M at the LA show.