2021 Bmw 5-series Xdrive on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Next BMW 5 Series hits the 'Ring

Here are our latest photos showing the new BMW 5 Series, codenamed G30, testing at the Nurburgring. Based on the fairy door on the left front fender, we'll take this as the purported PHEV version that we caught last time around on German city streets. According to the insiders at BMW Blog, the 5er hybrid will take heavy inspiration from the X5 xDrive40e, including the 2.0-liter four-cylinder engine with electric assistance and a combined power rating of about 300 horsepower. The lighter CLAR architecture making its way under the 3, 5, 6, and 7 Series models is expected to remove anywhere from 80 to 100 kilograms in the 5, enabling non-US markets to partake of the 150-hp, turbodiesel three-cylinder engine at the entry-level end. However, the engine symphony will run up the scale through four-, six-, and eight-cylinder registers that include a 400-hp M550 diesel and a 600-hp V8 in the M5. The tech story is 'Go Go Gadget G30,' with rumors of autonomous abilities like being able to overtake other cars on its own – and signaling beforehand – and parking itself. Inductive charging through a floor-mounted plate, as shown at this year's Consumer Electronics Show, a new iDrive layout with a touchscreen and gesture-enabled functions, and over-the-air updates are also expected. We could see it revealed at next year's Geneva Motor Show, or maybe the 2016 Auto China, in Beijing, or sooner.