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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW M3 driving off cliff is a chilling PSA

We're a little shocked that the unnamed owner of this cliff-diving E46 BMW M3 would upload the in-car footage of his accident to YouTube. Not only that, he uploaded two videos: raw footage of his roll down the cliff (it looks like somewhere in the Southwest, maybe Arizona) and a tribute video for his BMW that suffered the most severe consequences of understeer. Not only does uploading the videos leave him wide open for judgment by fellow enthusiasts (just read the YouTube comments), but we imagine if the police and his insurance company somehow don't know about the incident already, they will shortly. Scroll below to view for yourself.
The raw footage shows the sort of driving that led to the M3's violent tumble, and it serves as a good public service announcement reminder for everyone out there: Just like the Spengler's streams, double yellow lines aren't meant to be crossed. Also, hard driving is one thing, but hammering on public roads at speeds clearly above your skill levels as a driver is not only a recipe for legal trouble, it's a script for ruining your car at the very least, if not your life.

BMW 8 Series turns 25 [w/video]

From the very beginning, the BMW 8 Series was a head turner. It was hardly a common sight in the first place, and the angular lines and low, pointed nose made the GT look like something special on the road. It's been 25 years since the Bavarian brand's flagship coupe of the '90s debuted, and owners celebrated the anniversary in style in Germany.
The 8 Series still looks great today, but its popup headlights give away its age a little. You just don't see them anymore. It was introduced at the 1989 Frankfurt Motor Show as the 850i with a 5.0-liter V12 under the hood capable of 295 horsepower and 332 pound-feet of torque. Later, even bigger V12s would find their way in there. Production lasted until 1999, but they were rather exclusive with 30,621 built in its lifetime.
To celebrate the anniversary, several BMW clubs organized 120 examples for display at the company's headquarters in Munich. The brand took advantage of the display to show off the ultimate 8 prototype as well. The one-off special packed a 550-horsepower V12 and a body with optimized aero. That engine eventually became the basis for the one in the McLaren F1.