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2015 BMW 228i Convertible

BMW history is littered with small, four-seater convertibles that offer style, spirited performance and driving flexibility. These days it's the 2 Series range, not the 1 or the 3, that carries on the droptop-driver's-car tradition, and the 2015 228i Convertible will the first flavor of it to hit US shores. With prices starting in the upper $30k range, conservative but attractive exterior styling and just enough interior comforts and amenities to feel like a true-luxury player, the 228i makes a strong initial case for itself as either a first or second vehicle. Concurrent with my First Drive of the 2015 BMW X6 M, the Germans brought along their new 2 for testing along some pretty mellow Texas driving routes outside of Austin. With roads that ranged from sweeping country lanes to small town streets, and weather changing handily from cold and misty to bright and warm, I got a good sample of what the new open-top 2 can do. Drive Notes I'll admit to getting behind the wheel of the 228i convertible with a bit of a bias: the old 1 Series line, including the droptop, was amongst my favorite BMW models in years. In terms of overall character, this 2 Series has mellowed a lot versus the chuckable, cheerful 1er. The steering response isn't quite so whip-fast, and the longer wheelbase means it's less willing to rotate overall. Of course, the 2, especially in convertible form, does feel better suited for the stereotypical small, premium convertible driver, too. Ride quality over our mostly smooth-road drive route was placid and controlled, and steering still felt steady and weighty on center and with lock added in. The car also offers really well-sorted protection from wind buffeting and noise, both with the top raised and lowered. I drove topless on the highway and on surface streets, and was impressed at how cozy I felt with the wind deflector erected and the windows up. Cold-weather convertiblers should do well with this BMW (especially when the xDrive AWD car launches, later in the year). Erect the folding soft top – a feature that's available at speeds up to 30 miles per hour – and the NVH experience is transformed. BMW says that the top-up wind noise has been reduced "by half" versus the 1 Series – a fact that I had no trouble believing after the first few seconds. Wind rush is basically eliminated with the roof raised, and the car becomes a downright conversational space thusly set up.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Buy this Munro report, get a free BMW i3

Here's an offer we've never heard of: if you buy the Master- or OEM-level version of a detailed production and cost report on the BMW i3, the engineering firm that produced the report will give you a 'free' i3. Munro & Associates is the company behind the study and the offer, its comprehensive breakdown of the production realities involved in the i3 including a video of the disassembly process of the range-extended hybrid and a detailed analysis of every part therein - everything from fuse boxes to crossbar beams, headlights and the battery pack. You've only got a day to take advantage, though - the report has to be purchased by the time CEO Sandy Munro gives his talk, "Deconstructing the BMW I3: Groundbreaking Technology and the Composite Car," in Detroit Wednesday morning. The price of said report? That's "TBD," so head to the Munro site if you're tempted by the idea of a new car that comes with a trunk full of paperwork. We just hope they're not selling the i3 that they tear down. The press release below has more information. Munro to Give Away 2014 BMW i3 with Every Purchase of the Consulting Firm's Master Teardown Report When Purchased at Two Upcoming Detroit Events DETROIT, Jan. 8, 2015 /PRNewswire/ -- Visitors to the North American International Auto Show (NAIAS) during Preview Week often go home with a lot of swag and trinkets, but how about a $50,000 BMW i3? This year, a local engineering firm, Munro & Associates, is giving away a BMW i3 electric car with every purchase of the Master-/OEM-level version of its benchmarking study of this unique vehicle when purchased during NAIAS or the Plastics in Automotive Conference. The study, the most extensive of its kind, details the production and costs of every system in this carbon-fiber electric vehicle, which CEO Sandy Munro calls the most advanced vehicle on the planet. WHO: Munro & Associates, the global leader in manufacturing, costing and benchmarking. Using its proprietary advanced design, quality and costing software, Munro developed comprehensive reports on key vehicle systems and – for the first time – will offer the reports for general distribution. WHAT: A FREE 2014 BMW i3 for anyone who purchases the Master-/OEM-level report during Preview Week of NAIAS or during Sandy Munro's presentation at the Plastics in Automotive Conference.