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BMW i3 gets tuner treatment from Eve.Ryn

The BMW i3, especially when wearing its Capparis White paint job, already looks a bit like some sort of futuristic escape pod launched to Earth from a spaceship. It was only a matter of time until the electric car got touched by the eager hands of a tuner to make it even more eye-popping. It is, after all, a BMW. Japanese tuner Garage Eve.Ryn appears to be the first to give the i3 the inevitable once over. The result is a much more aggressive-looking EV, called the i3 EVO. We say aggressive-looking, because we have no information to suggest that the makeover was anything but cosmetic. The i3 EVO has slightly exaggerated fender flares, which stand out with their strips of carbon fiber along the edge. The redesigned front bumper looks like it could have been fashioned out of Star Wars stormtrooper armor, complete with fake air intakes and, of course, a helping of carbon. The rear end gets a diffuser, too. The large wheels feature blue accents, which help to highlight the Ice Blue bits already on the vehicle. For a closer look, check out the i3 EVO photos in the gallery and there are more like it on Eve.Ryn's Facebook page, in galleries here, here and here, as well as a more recent set of images showing the car emblazoned with Energy Motor Sport (a company that appears closely related to Eve.Ryn, on the distribution end) decals on the sides. There's no telling what the body kit does for the aerodynamics of the car, but it would be interesting to find out what effect Eve.Ryn's handiwork has on the i3's range. Either way, this surely won't be the last time a tuner finds a way to reimagine the BMW i3, so, love it or hate it, you might as well get used to it.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.