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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

American motorcycle brands most satisfying, Japanese most reliable, says Consumer Reports

Consumer Reports started tracking motorcycle reliability last year through its regular reader survey, just like the magazine's well-known auto guide. For the 2015 edition, CR now has data on over 12,300 bikes, compared to 4,680 in 2014, and the extra info means it can include more brands, like Suzuki, Triumph and Can-Am, to the list. However, the final results remain largely the same. As with last year, Japanese bikes are the best choice for buyers who prioritize reliability. Yamaha comes out on top yet again and is followed by Suzuki, Kawasaki and Honda. Victory and Harley-Davidson hold the middle of the list, and the European cycles from Triumph, Ducati and BMW sit at the bottom. The major outlier in this regional distinction is the Can-Am Spyder from Canada's Bombardier Recreational Products that comes in dead last in the dependability survey. Still, even the most dependable model is occasionally going to break, and the average repair bill across all brands is $342, according to CR's readers. Kawasakis are the cheapest to keep on the road at a median of $269 for fixes, versus BMW as the most expensive at $455. Through all of the companies, electrical gremlins are the most common issue, causing 24 percent of problems, but faults with the cooling system, pistons or transmission are the smallest concerns at 4 percent each. While Japanese cycles might be the easiest to keep on the road, they aren't the most beloved by riders. In CR's gauge of satisfaction, the Americans reign supreme. Victory owners love their bikes the most with 80 percent reporting that they would buy another. Harley riders are known for having a close bond to the company's models, and the brand comes in second with 72 percent. Finally, Honda rounds out the top three at 70 percent. Head over to Consumer Reports to see more results. News Source: Consumer ReportsImage Credit: Toby Brusseau / AP Photo BMW Honda Suzuki Motorcycle Ducati bike victory

BMW sold 2.49 million BMW, Mini and Rolls-Royce vehicles in 2018

FRANKFURT — German carmaker BMW on Tuesday said it achieved record sales of 2.49 million BMW, Mini and Rolls-Royce vehicles last year. "BMW Group achieved record sales in 2018. 2.49 million vehicles mean the BMW Group is the world's leading premium automotive company for the 15th year running," Chief Executive Harald Krueger said. In 2017, BMW Group sold 2.46 million vehicles. Daimler has not yet released annual sales figures for Mercedes-Benz passenger cars, so it remains unclear whether BMW brand overtook Mercedes-Benz in terms of sales in 2018. Sales of BMW, Mini and Rolls-Royce cars were higher than Mercedes-Benz in 2017.