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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015

BMW, Mini to offer Amazon Alexa in all models beginning next year

Voice recognition has been available in cars for years now, but the technology has improved, and found its way into our pockets and our homes. With applications like Siri and gadgets like the Amazon Echo essentially acting as digital personal assistants, the ways we interact with technology through our voice have advanced significantly in recent years. BMW plans to take advantage of the evolved voice technology, and will offer Amazon Alexa in every BMW and Mini model beginning in the middle of 2018. Drivers will be able to use the usual Alexa features (or "skills" in Amazon speak) to get the latest news and weather, provide entertainment, or remotely control their smart home gadgets. Alexa will also perform car-specific duties, such as navigation or locating nearby businesses. Users can also check on movie times, request specific playlists or even order products from Amazon through Alexa. View 5 Photos It's the logical next step for BMW, which has allowed owners to check the status or control features of their car through Alexa's BMW Connected skill since last year. Users won't need to bring their smartphone along for the Alexa to work, as BMW and Mini models will be equipped with their own SIM cards. Alexa will be available in cars in the United States, United Kingdom and Germany. As our friends at Engadget point out, the timing is important, as Amazon risked being left behind by the likes of Apple and Google, which offer their technology in vehicles via Apple CarPlay and Android Auto. Amazon would do well to expand access beyond the three markets in-car Alexa will launch in, for exactly the same reason. Check out the video above for how BMW envisions users interacting with Alexa. We really hope some lucky M4 owner does, in fact, actually order a pizza while drifting on the deck of an aircraft carrier. That's a future we want to live in. News Source: BMW, Engadget Auto News BMW MINI Technology Videos Amazon Amazon Alexa alexa