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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

EVO "2012 Car of the Year: The Track Battles" is a sports car salmagundi

EVO has come out with another gotta-watch-it video, throwing its 2012 Car of the Year contestants around the UK's 1.5-mile Blyton Park track. It's actually a 15-minute teaser for the full-length DVD detailing the magazine's Car of the Year selection, but the tease is worth every penny free second.
Tiff Needell and sports car racer Richard Meaden handle the wheel duties, the two driving five pairs of sports cars: Lotus Exige S vs. Porsche Boxster S, Morgan Three-Wheeler vs. Toyota GT86, BMW M135i vs. Porsche 911, Mercedes-Benz C63 AMG Black Series vs. Alpina B3 GT3, the marquee event pits the McLaren MP4-12C vs. the Pagani Huayra. After a head-to-head lap with commentary during drifts, Meaden takes each car out to set a representative lap time.
You'll find the verdicts, lots of tire smoke, and lines like "Anything you can do sideways I can do sideways" in the video below.

2015 BMW Alpina B6 Gran Coupe challenges the M6 in New York

Despite being a well-respected outfit for decades, Alpina remains something of a mystery to many stateside BMW fans. In Europe, Alpina has established itself as a first-rate source for breathed-upon high-performance Bimmers, and it's looking to continue picking up traction on our shores. The US has received a handful of Alpina models through BMW factory channels, namely the 7-Series-based B7, and now we're getting another fast four-door with the debut of the BMW Alpina B6 xDrive Gran Coupe at today's 2014 New York Auto Show.
The B6 Gran Coupe stands as an interesting sibling to the factory's M6 Grand Coupe. Both are propelled by a 4.4-liter twin-turbo V8, but the tunes are quite different. The Alpina produces 540 horsepower and 540 pound-feet of torque, which is 20 hp less than the M6, but with 40 lb-ft more torque. An eight-speed automatic and all-wheel drive mean that the B6 is about half a second quicker to 60 miles per hour than BMW's own creation. Plus, the B6 has an unrestricted top speed of 198 mph, making it one seriously rapid 6 Series Gran Coupe.
The sport sedan also wears other Alpina goodies like 20-inch versions of the brand's 21-spoke wheels and exclusive color options. The B6 Gran Coupe goes for $118,225 (including destination), and will be available through BMW dealers immediately after the auto show ends. More info about the B6 is in the release below.