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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lotus Esprit S1 gets wet and wild in 'Forza Horizon 4' James Bond trailer

It only makes sense. When the official trailer for Forza Horizon 4 ( FH4) first debuted at E3, details showed the game is set in Britain. Those who were ahead of the curve might have recognized this as a foreshadowing of sorts. Celebrating the launch of FH4's XBOX One and Windows 10 demo on Sept. 12, Playground Games announced that the next version of the beloved racing simulator will launch with an available Best of Bond pack that includes many of James Bond's storied rides. As expected, the list is heavy on the Aston Martin, but there are plenty of other goodies, too. Included in the 10-car pack are the 1964 Aston Martin DB5, a 1969 Aston Martin DBS, a 1986 Aston Martin V8, a 2008 Aston Martin DBS, a 2015 Aston Martin DB10, a 1974 AMC Hornet X Hatchback, a 1977 Lotus Esprit S1, a 1981 Citroen 2CV6, a 1999 BMW Z8, and a 2010 Jaguar C-X75. If you can name every movie that all of these vehicles are from, pat yourself on the back and grab a martini. View 15 Photos Microsoft is rewarding those who are all-in on FH4. The Best of Bond pack will come with the Ultimate Edition of the game that is allowed an early play date, starting Sept. 28. For those who haven't fully committed, the Best of Bond pack will be available as an add-on for purchase when the game launches globally on Oct. 2. The action-packed trailer shows many of the vehicles transforming or busting out tricks they're known for from the films, including the Lotus emerging from the sea. Although players will not be able to drive any vehicles under water (that we know of), several of the gadgets will make it into the game and will be viewable during Forzavista mode. The '64 DB5 has many of its features, such as the bumper rams and revolving license plate, while the Lotus will have an available body kit, fins and all. The Bond pack also comes with a few features irrelevant to the cars, including two Bond outfits and six "quick chat" phrases that can be used during multiplayer. The pack adds to an already impressive catalogue of vehicles that includes more than 450 different rides. Available now to pre-order, the FH4 Ultimate Edition is priced at $99.99, the Deluxe Edition is $79.99, while the base game is $59.99. For those who love Bond but don't own a gaming system, don't forget about the recently announced DB5 Lego kit.

BMW chooses Tesla's Supercharger network for its future EVs

BMW, following the lead of many other automakers, has confirmed this week that it will adopt the North American Charging Standard (NACS), delivering EV drivers in the U.S. and Canada access to Tesla’s Supercharger network. The move goes a step further in cementing NACS as the universal system of choice. The conversion to Tesla plugs will begin formally in 2025 for BMW, as well as its Mini and Rolls-Royce brands in the U.S. market. Those marques now use the Combined Charging System (CCS) for EV charging. “It is our top priority to ensure that our drivers have easy access to reliable, fast charging," said Sebastian Mackensen, President & CEO, BMW of North America. NACS, which began as began as TeslaÂ’s proprietary charging connection, rapidly has become the new standard in its native land after Ford announced it would adopt it this past summer. This was quickly followed by General Motors. Since then, brands including Rivian, Mercedes-Benz, Volvo, Nissan, Polestar, and Jaguar have climbed d on board NACS. Earlier this month, the Hyundai Motor Group announced it would also provide customers with the NACS connector across its namesake, Kia, and Genesis marques. BMW says it will work across its three marques in the coming months to ensure a smooth transition to TeslaÂ’s charging network by early 2025, and owners will be able to pay for charging using their respective vehicle brandÂ’s own app. Related Video: How to charge a non-Tesla on a Supercharger