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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW 2 Series Convertible goes for a drive in the cold

The BMW 2 Series is the car that will eventually replace the 1 Series here in the United States (remember: the 1 Series moniker will live on to describe the hatchback models in other markets), and while we've seen the new coupe out on the prowl, we're now seeing the droptop version out on the road. We don't have much information about the new 2er models, only that they are expected to bow sometime in 2014.
Dimensionally, the new 2 Series convertible looks very similar in size to its outgoing 1 Series kin, with things like the roofline and roof shape looking nearly identical. Of course, reworked front and rear fascias are immediately noticeable, and judging by what little we can see, it appears as though the small BMW will take many of its design cues from the larger 3 Series rather than the oft-awkward-looking 1 Series hatch that's currently available in Europe.
Assuming things are still on track for 2014, we won't rule out a possible debut in Geneva, though the Frankfurt expo in September makes even more sense.

2014 BMW 4 Series

Because Four Is Greater Than Three
Say what you will about the name 4 Series, there is a method to BMW's madness. On one hand, it's easy enough to just buy into the logic that odd numbers are reserved for sedans and wagons, and that even numbers are reserved for coupes and convertibles. On the other hand, consider the idea that the higher numbers are used to separate the more dynamic, more engaging vehicles that use the same platform. It's that sort of separation that differentiates the 6 Series so nicely from its 5 Series roots, after all. And if we're being cynical, it also allows BMW to charge a bit more money for its lower-volume offerings.
So with the new two-door version of the 3 Series, BMW has gone the route of strengthening the dynamic virtues of its F30 chassis to create a car that's more removed from its sedan kin than one might think. And after spending some time with the new 4 Series on the roads around Lisbon, Portugal, as well as the famous Circuito do Estoril racetrack, it's increasingly clear that calling this car a 3 Series Coupe simply wouldn't be fair.