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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2015 BMW M3 and M4 priced at $62,000 and $64,200

When the BMW M3 and M4 debuted on Monday at the 2014 Detroit Auto Show, it was to much fanfare and excitement. At that time, though, we were missing a big piece of the M3/M4 puzzle - the price.
According to a report from our roundel-obsessed friends at Bimmerfest, the four-door M3 will star at $62,000, while the M4 Coupe is priced at $64,200. Those prices do not include a $925 destination charge. That's a pretty significant jump over the $56,275 starting price of the old M3 Sedan and $59,275 starting price of the last M3 Coupe, although we'd argue that these cars should easily outpace their V8 counterparts in terms of overall performance. In other news, a six-speed manual will come standard, while the seven-speed M DCT will be an optional extra.
Bimmerfest also came up with a timeline for the M3 and M4's arrival. We should expect the official announcement of pricing, along with the full order guides, released near the end of this month or in early February. Production will kick off in March, while customers will be able to begin placing orders in late April. We'll get our first crack at both cars in June, with deliveries beginning later that month.

BMW says 80 percent of i3 plug-in EV buyers come from other brands

BMW is feeling continued good vibes from its recently launched i sub-brand of plug-in vehicles. The German automaker, which started selling its i3 battery-electric vehicle in Europe late last year, is finding better-than-expected demand for both the i3 and the i8 plug-in hybrid, Automotive News Europe says, citing an interview with BMW executive Ian Robertson. The i3 is attracting a lot of new blood, too. Robertson said about 80 percent of new i3 owners were not previously Ultimate Driving Machine loyalists, indicating the curiosity factor for the company's new plug-in models runs high, Robertson says. BMW has sold more than 3,000 i3 vehicles since debuting the model in Europe last November. In April, the company boosted daily production of the i3 from its German factory to about 100 units from 70. Read more from Robertson here. Europe's largest markets for the i3 are the UK, Germany and Norway. In the US, BMW sold 336 i3 vehicles in May, its first month of sales here. The i3 was recently rated to go 81 miles on a single charge when it has an electric engine only. When equipped with gas-powered range-extender, the car can go 72 miles on a single charge and another 78 on gas. Check here for our First Drive impressions of the i3.