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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW i3 takes to the track, circles it in a way you don't expect

So, who wants to see a BMW i3 race around a track. That's what we thought. It's not a long video, but it is entertaining, and the way the urban EV does a 'loop' at second 25 certainly caught out eye. The i3 is scheduled to go on sale in the US later this year and will start at $41,350. The diminutive electric vehicle has a top speed of 93 miles per hour and can hit 62 mph in 7.2 seconds. We found it a hoot to drive, but we're not sure if hardcore BMW performance fans will totally 'get' this car's performance. The i3 is great at what it does, but it wasn't born to hit the race track. After seeing this video, though, we want a crack at it, skinny wheels and all. You can get a behind-the-scenes glimpse here, where Chris Neff writes, "The i3 basically turns in on itself. This is one sharp turning radius, take a look at 24 seconds into the video. We were actually trying to get the i3 to do doughnuts, but the computer would not let the rear brake loose, still, you can see how it held and how sharp we were turning....about 27 times in a row." Watch all 49 seconds below. And wonder with us if whatever aerial device was used to get the shot that ends at four seconds in was destroyed just after the video cuts away.

BMW M2, we're happy to see you

I recently spent some time behind the wheel of the BMW M235i and, well, I didn't love it. Sure, it's a great car, but I just didn't truly bond with it the way I have with previous M cars. What I had hoped for was a proper successor to the 1 Series M Coupe I fell in love with in 2011, but what I got instead was just a sporty 2 Series that didn't exactly stir my emotions in the same way.
But now there's this: the honest-to-goodness BMW M2. Previously, spy photographers captured a development-mule M2, but this is the real thing, in its full prototype body. Notice the aggressive front fascia that mimics the M3/M4, the more more robust wheel/tire package, and the M-standard quad exhaust outlets around back. This thing sure does look the business.
Details are slim as of this writing, but rumors suggest power will come from BMW's now-ubiquitous N55 turbocharged 3.0-liter six, with output somewhere in the 360- to 380-horspower range. The seven-speed M dual-clutch transmission seems like a good fit here, too. As does a six-speed manual transmission (here's hoping).