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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Recharge Wrap-up: BMW integrates EV charging into streetlights, EV Fleet debuts electric pickup

BMW has unveiled prototypes of LED streetlights that also serve as EV charging stations. "Light and Charge is a simple and innovative solution to naturally integrate a reliable network of charging stations in the city," says BMW's Peter Schwarzenbauer. Connected to the ChargeNow network, they're simple to use, and would be readily available when tied to the lighting infrastructure. The two prototypes are currently in use at BMW World, with a pilot project planned for Munich in 2015. Read more at Green Car Congress, or in the (translated) press release below. The Renewable Fuels Association (RFA) is accusing retailers of price gouging E85 to discourage its use. An RFA study found that retailers in St. Louis were marking up E85 as much as a dollar, roughly twice as much as the markup on regular gasoline. "Sneaky E85 pricing strategies ultimately give oil refiners the opportunity to wrongly claim that consumers are 'rejecting' E85," Says RFA president and CEO Bob Dinneen, "and it gives them an opportunity to claim they can't comply with Renewable Fuel Standard (RFS) requirements above the so-called 'blend wall.'" Read more at Biofuels Digest. Charlotte-based EV Fleet has announced the Condor electric pickup (pictured). The vehicle-to-grid-ready Condor has a 1,000-pound payload capacity, and can travel over 100 miles on a single charge. The company plans to build 300 trucks a month when it revs up production next year, with sales targeted toward fleet managers. See the EV Fleet Condor in the video below, read more at Treehugger, or visit EV Fleet's website to learn more. Here's a bold claim. Mutual fund manager Ron Baron says that every home will have a Tesla vehicle in 25 years. The financial guru, well regarded for his predictive stock strategies, is confident about the long-term outlook for the electric carmaker. He feels that Tesla is far ahead of the electric car game compared to other automakers like BMW, whom he believes will end up switching focus from internal combustion to electric powertrains. Read more at ValueWalk. BMW Group presents innovative street lighting with integrated charging station for electric vehicles. Munich. As part of the Eurocities conference in Munich, discuss in from 5 to 8 November 2014 more than 500 representatives of major European cities on pioneering infrastructure projects, the BMW Group presents the prototype of a highly energy efficient street lighting that is both charging station for electric vehicles.

BMW Z8, Lambo LM002 sell for $192,500 apiece in Detroit [w/poll]

Think a car are a bad investment? That all depends on what kind of car you're talking about. Because while most cars depreciate in value as soon as you drive them off the lot, others can do even better than hold their value. The cars that appreciate tend to be pretty high-end exotics, but they don't have to be multi-million-dollar classics to command a premium at auction. Just look at the results from RM Sotheby's Motor City sale in Detroit this past weekend. The auction house moved a solid $7.4 million worth of metal, which is pretty impressive when you consider that – unlike events at Lake Como or Pebble Beach – not one of the lots dipped into seven figures. 1930s-era American classics performed the strongest, with Duesenbergs, Packards, Auburns and the like all fetching hundreds of thousands. But what intrigued us most were the European exotics that rounded the top ten results. Amidst the Depression-era American steel were a BMW Z8 from 2001 and a 1988 Lamborghini LM002, each of which sold for an equal $192,500. Hardly the highest figures paid for European exotics this year, but considering how much they were worth just a few years ago, they've proven solid investments. BMW only made 5,703 examples of the Henrik Fisker-designed retro Z8, of which only 2,543 were brought to the United States, where they originally sold for $128,000. The most anyone had ever paid for one at auction, according to Sports Car Market, was $184,082, just this past March at Silverstone. That makes the price achieved this weekend a new record for one of the slinkiest vehicles the Bavarian automaker has ever made, representing an impressive 50-percent increase in value over the course of fourteen years. This particular example – chassis WBAEJ13481AH60437 for those keeping track – is decked out in silver over black, with less than 15,500 miles on the odometer. This Rambo Lambo was produced early in the 301-unit production run, with the sought-after carbureted engine and 32,000 miles on the clock. It didn't set any records at the same price, other examples of the LM002 having traded over the past few years for over $200k. But considering that Sant'Agata originally charged around $120-130k for the SUV when it was new, its selling price still represents about 50-percent appreciation (leaving inflation aside).