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Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.

More stick shift models added to MINI's 2024 lineup

While automotive journalists have called in recent years for their industry and consumers to “save the manuals," their campaigns for manual transmissions have fallen mostly on deaf ears. Except at MINI. No surprise. The take rate for a stick shift in a Mini is said to be 18% to 20%, and in John Cooper Works models, it's more like 40%. The figure for the auto industry in general is 1.4%, meaning that driving stick is all but a lost art — unless you're driving a Mini, or say, a VW GTI or Golf R. In a presentation this week detailing the changes and specifications of MINIs for the 2024 model year, one revelation stands out: additional hardtop and convertible models that can be ordered with stick shifts. Specifically, the list includes MINI Cooper convertible, the Cooper S ragtop, the Cooper four-door hardtop and four-door Cooper S. Production of those cars is scheduled to begin in March. In November, MINI USA, which is part of the BMW organization, announced the return of manuals in its Cooper, Cooper S and John Cooper Works 2-door hardtops. Here's a pricing breakdown: Regarding other updates announced, MINI will continue to offer “special” editions — Untamed, Untold and Resolute — that launched a year ago and received additional enhancements in November that included new body colors, interior upholsteries, and engine variants. These three editions can be had on the respective models equipped with the Iconic Trim. MINI also says it will reintroduce the base Classic Trim to all Hardtop, Clubman, and Countryman models, and the Signature Trim will feature MINI Navigation as included equipment, with Advanced Real Time Traffic Information built in. In December, the company introduced a pair of tricked-out convertibles named the "Seaside Edition" that can be optioned in Nanuq White or Caribbean Aqua colors. Those models should be hitting dealers right about now, MINI says. 

Audi tops BMW and Mercedes in luxury sales

April was a good month for Audi, as the four-ring automaker beat out both Mercedes-Benz and BMW in sales. Bloomberg reports that it was America's appetite for CUVs like the Q5 and ancient Q7 that helped Audi move nearly 153,000 units around the globe. It's not all good news, though. Audi's worldwide sales only jumped by 2.5 percent, compared to BMW and Mercedes, whose sales increased 5.6 and 11 percent, respectively. On top of that, BMW is still the best-selling brand (of the three, anyway) so far in 2015, outselling Audi by roughly 9,000 units and Mercedes by about 23,000 vehicles. Considering the faster growth of its rivals, it's unclear if Audi will be able to hang onto the monthly sales crown beyond April, or if BMW will continue its reign as the world's biggest luxury automaker.