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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

2014 BMW 4 Series Convertible [w/video]

Here it is, the fifth generation of BMW's 3 Series Convertible - only this one begins with a "4," having been rechristened as a droptop version of the new 4 Series Coupe. With thirty years of work on this same recipe and having gotten it so right for much of that time, the Munich compact premium convertible has been a WYSIWYG affair for decades: once you saw its sedan paradigm, you knew what it was going to look like in roofless two-door form, and what you saw is exactly what you got.
It is ridiculous to think that BMW would choose this new model and its new nomenclature to muck things up. The new car has, though, gotten larger and roomier, and even though it's now part of the racier coupe division within the company's compact line, it has gotten more, shall we say, mature. Driving even further away from the days when handsomely tipped bartenders could work their way into one, The Ultimate Tanning Machine had shed even more elan, going instead for elegance and an attitude befitting its $49,675 starting price (including $925 for destination).
It strikes a few odd notes, but what it does best, it still does better than anything else out there in its price range.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.