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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Rinspeed issues its Budii call for Geneva [w/video]

Of all the concepts prepared every year for the Geneva Motor Show, those made by Rinspeed are typically the most outlandish and forward-thinking. And this is the latest from Frank Rinderknecht and company. Though Rinspeed's been known to build entirely original vehicles from the ground up, it tends to base its creations on production models: Following the Tesla-based XchangE from last year, the Smart-based Dock+Go of 2012, the Fiat-based E2 from 2009 and the Lotus-based sQuba in 2007, the new Budii concept is based on the BMW i3. That means, of course, that it's powered by electricity, but the technology demonstrator is focused more on autonomous driving tech. The Budii incorporates a periscopic camera and laser scanner to map the terrain and the road ahead from above, and a drive-by-wire steering system that allows the steering wheel on an articulated column to be passed between driver and passenger or tucked out of the way to let the electronics take over. Once unburdened of the task of driving, the occupants can enjoy the proliferation of touchscreens, the "wellness shower" (whatever that is) installed in the headliner, the automatic watch-winder on the steering column and the interior accoutrements furnished by Mansory. The whole thing rides on a lowered suspension with 19-inch Borbet alloys, with a rainbow Knight Rider-style grille in the nose. But to appreciate the full scope of the consortium of suppliers that collaborated with Rinspeed to bring the Budii to life, you'll want to delve into the press release after the video below and scope out the dozens of high-resolution images in the slideshow above. 2015 Geneva Motor Show: Rinspeed "Budii" redefines human-machine interaction Reach out to robots The vision of autonomous driving will soon become reality and will fundamentally change the interaction of man and automobiles. While the research centers of the automotive industry are still feverishly working on the technical solutions, progressive thinkers such as the Swiss idea factory Rinspeed are already giving concrete thought to how automated private transport will transform the car and the man-machine system. Besides fundamental conceptual changes, this will also have to involve issues of ethics and society. In the past, the robots in the factories of this world merely assembled cars for people. In the new "Budii" concept car from Swiss automotive visionary Frank M.

2015 BMW X4

BMW has been in the line-blurring business of late, with the original X5 "Sports Activity Vehicle" muddling the line between SUVs and sport sedans in 1999, the 5 Series Gran Turismo challenging what our definition of "Gran Turismo" means in 2009, and pretty, low-roofed four-doors like the 6 Series Gran Coupe and the fresh new 4 Series Gran Coupe broadening the meaning of the word "coupe."
In the midst of all of this, BMW blurred the lines around both the SUV and coupe genres with its big, heavy, and in many ways ridiculous X5-based "Sports Activity Coupe" (cue collective eye-roll), dubbed X6. Auto wags scoffed at its lack of utility, compromised outward visibility and added cost, but a more emotional public was apparently smitten enough by its aggressive looks to avail itself of some 250,000 of them worldwide in six model years on sale.
Enter the all-new 2015 X4 crossover - err, "Sports Activity Coupe" - which BMW hopes will perform as well in the compact category as the X6 has on the next rung up the ladder. Like the X6, the X4 is a tough sell on paper: it's more expensive and less practical than the X3 on which it's based; it's heavier, despite the loss of interior space; and it doesn't even hold as much stuff in the back as the 3 Series wagon. As with the X6, the X4 is essentially a high-riding style statement that, like proper coupes (the two-door kind), says to the world, "You fools can take your need for practicality and shove it. I just want to look good."