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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW solar roof helps i3 drivers even when sun isn't shining

At the Consumer Electronics Show, BMW has announced a release window for its i Wallbox Pro that unites domestic solar power and the electricity grid. The box itself was shown off during last year's i8 drives and it rests inside a solar carport to control the simultaneous delivery of both solar power and the electric grid energy to recharge an i8. One drive attendee wrote how the Wallbox Pro display showed that it was providing 3.4 total kW to the coupe, with 2.8 kW from the sun and 0.6 kW from the grid. At CES, BMW said the i Wallbox Pro, brought to life by BMW DesignWorks, will be available in 2016. For homes that aren't equipped with solar power, or when solar isn't available, the system will draw power from the grid when it's least expensive. The Munich manufacturer also announced a concept storage solution using discarded batteries from its electric cars, where excess energy from solar or other sources could be held for later use for a vehicle or the home itself. BMW will be demonstrating the i Wallbox Pro at CES and the press release below has more information. BMW i Home Charging Services unveiled at the CES Consumer Electronics Show in Las Vegas Pioneering integrated charging solution for electric vehicles brings further reduction in charging costs and integrates home solar generating systems with the household electricity system. Munich / Las Vegas- January 5, 2015... At the Consumer Electronics Show CES 2015 in Las Vegas (6 – 9 January 2015) BMW i will unveil a further innovative product from its 360° ELECTRIC portfolio: BMW i Home Charging Services. This smart solution for home charging of electric and plug-in hybrid BMW models is based on the smart home-enabled BMW i Wallbox Pro system already presented by BMW in spring 2014. How the smart charging service works. Using BMW i Home Charging Services, the vehicle is charged with homegenerated solar power whenever this is available. At other times, or if the household does not have a solar generating system, the vehicle is automatically charged at the cheapest off-peak rates. This makes it possible to take advantage of flexible electricity pricing that varies depending on the time of day. In the USA, this can result in savings of up to 800 dollars a year. With this fully automated charging service, customers get a simple-to-operate system that integrates vehicle charging with the household electrical system and online-based data systems.

Defying Trump, major automakers finalize California emissions deal

WASHINGTON — The California Air Resources Board (CARB) and major automakers on Monday confirmed they had finalized binding agreements to cut vehicle emissions in the state, defying the Trump administration's push for weaker curbs on tailpipe pollution. The agreements with carmakers Ford Motor Co, Volkswagen AG, Honda Motor Co and BMW AG were first announced in July 2019 as voluntary measures prompting anger from U.S. President Donald Trump. A month later, the Justice Department opened an antitrust probe into the agreements. The government ended the investigation without action. The Trump administration in March finalized a rollback of U.S. vehicle emissions standards to require 1.5% annual increases in efficiency through 2026. That is far weaker than the 5% annual increases in the discarded rules adopted under President Barack Obama. The 50-page California agreements, which extend through 2026, are less onerous than the standards finalized by the Obama administration but tougher than the Trump administration standards. The automakers have also agreed to electric vehicle commitments. Volvo Cars, owned by China's Geely Holdings, said in March it planned to join the automakers agreeing to the California requirements. It has also finalized its agreement. The settlement agreements say California and automakers agreed to resolve "potential legal disputes concerning the authority of CARB" and other states that have adopted California's standards. In May, a group of 23 U.S. states led by California and some major cities, challenged the Trump vehicle emissions rule. Other major automakers like General Motors Co, Fiat Chrysler Automobiles NV and Toyota Motor Corp did not join the California agreement. Those companies also sided with the Trump administration in a separate lawsuit over whether the federal government can strip California of the right to set zero emission vehicle requirements. Ford said the "final agreement will reduce emissions in our vehicles at a more stringent rate, support and incentivize the production of electrified products, and create regulatory certainty." BMW said "by setting these long-term, predictable, and achievable standards, we have the regulatory certainty that is necessary for long-term planning that will not only reduce greenhouse gas emissions but ultimately benefit consumers as well."