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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Let's talk about cars instead of the election | Autoblog Podcast #492

This week's episode was recorded on Tuesday, before the election results came out. So David Gluckman and Mike Austin talk about cars instead. Maybe it will be a nice break for you. Topics include the BMW M3, Volvo S90, Honda's quirky satellite radio DVR, hatchbacks, and wagons. And of course the Miata. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #492 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 BMW M3 Competition 2017 Volvo S90 2017 Mazda MX-5 Miata Hatchbacks... Wagons! Rundown Intro - 00:00 What we've been driving - 3:40 Listener questions - 30:22 Total Duration: 39:55 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts BMW Mazda Volvo Hatchback Wagon volvo s90

2015 BMW X6 keeps it weird

Say what you will about the BMW X6 - odd and ugly as it may be, it's actually been sort of successful for the German automaker. BMW has now sold some 250,000 examples of the X6 since its launch, and the company's fastback-crossover-coupe-whatever-thing gets a host of meaningful updates for the 2015 model year while not straying from its original mission.
Aside from its revised styling, most noticeably set apart by its larger, X5-inspired headlamps, the biggest update for the US-spec X6 is the addition of a rear-wheel-drive model, the sDrive35i. This trim joins the all-wheel-drive xDrive35i and xDrive50i, and since you should all be capable of decoding BMW's weird naming structure by now, you know this means the X6 will be offered with a choice of 3.0-liter turbocharged six-cylinder and twin-turbo 4.4-liter V8 engines. Fuel economy figures have not been released yet, but BMW says the new powertrains are more efficient than before, mated exclusively to an eight-speed automatic transmission regardless of cylinder count.
Look for the updated X6 to hit US showrooms this fall, following its debut this week in Paris. Expect pricing to be revealed closer to the model's on-sale date. Have a look below for all of the details.