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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

BMW increases i3 price by $1,075 for 2015

The BMW i3 did well in its first year on the market, selling 6,02 units in the US and 16,052 units worldwide. For 2015, it gets total price increase of $1,075, partially reflecting new standard equipment that was formerly an option and a bump in its destination cost. The 2014 starting price of $41,350 becomes $42,400 for 2015, an extra $1,050, and the destination increase of $25 to $950 makes the out-the-door price $43,350. The range-extended model goes up by the same amount, from $45,200 last year to $46,250 this year. After destination, it's $47,200 out the door. For 2015, DC Fast Charging is included, no longer a $700 option, thanks to the expansion of the fast-charging network through a collaboration between BMW, Volkswagen and Chargepoint. Beyond that, satellite radio and heated seats migrate to the standard features list. We have a feeling none of this will hurt the plug-in car's sales momentum this year. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Green Car ReportsImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Car Buying Hatchback Electric Hybrid

BMW-Toyota partnership to spawn hybrid supercar

BMW and Toyota inked a partnership some time ago to develop green technology, and while we were excited by the idea of a reborn Supra with BMW's carbon fiber reinforced plastic slashing the curb weight or an ultra-efficient, hybridized 1 Series, the joint efforts have been rather limited. That's set to change, though, according to a report from Australia.
Motoring reports that the partners have come to terms on a sports car. And not just any sports car, but a lightweight, hybridized model, with a six-figure price tag. Lending a bit of street cred to that idea is the site's claim that Toyota is currently carrying out durability testing on the BMW i8. According to the site, the new model will slot into the spot left by the Lexus LFA, although based on the language used, it's unclear if this is the Tokyo-bound vehicle we mentioned several months ago.
Details on this potential car are limited, although Motoring claims it will use a Toyota hybrid system mated up to a BMW gas engine - likely the 4.4-liter, twin-turbo V8 found in the M5 and M6. That sounds pretty amazing to us, but we'd still advise taking this with a grain of salt. What would you like to see out of a joint-venture supercar from Toyota and BMW? Let us know in Comments, and have your say on the prospects of a hybridized, twin-turbocharged V8.