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2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.

BMW reveals new X5 Security Plus in Moscow

A major player in the Russian market, BMW is heading to the Moscow Motor Show this month with a slew of local debuts... most of which we've already seen. But among all the new models making the trek from Bavaria to Moscow will be the new X5 Security Plus.
In a new-model launch that will surprise exactly no one, BMW's latest armored vehicle upgrades the X5 with enhanced protection for oligarchs against Chechen rebels, AK47-touting gangsters and missiles randomly falling on Crimean highways. Now meeting the VR6 standard of ballistic protection, the new X5 Security Plus incorporates reinforced bodywork, seats and joints, along with bulletproof glass.
Of course all that reinforcement (not to mention the jars of beluga caviar and bottles of Stoli in the glovebox) will come with a weight penalty, but the 4.4-liter twin-turbo V8 ought to do the trick, driving 450 horsepower through BMW's xDrive all-wheel-drive system to get the vehicle's occupants out of a war zone in a hurry.

BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.