1988 Bmw 535is (e28) Black - Manual 5 Spd - Sedan 4-door 3.5l - No Reserve on 2040-cars

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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2014 BMW M6 Gran Coupe

Is This A Great Idea For An M Model?
The BMW 6 Series Gran Coupe is already an issue of large debate. The essential business case for the car is that it's more distinctive than a straight 5 or 6 Series, and has much of the sense of space and luxury of a 7 Series. It has the wheelbase of a 5 Series, the relative width of a 6 Series, and an exterior length close to the standard wheelbase 7 Series. And, as we reported in our drive of the 640i Gran Coupe in May 2012, the 6 Series Gran Coupe costs pretty much the same as the 7 Series, engine trim for engine trim. The sedan (coupe?) is therefore a proposal clearly meant for an extremely particular clientele. There's no news yet on how well exactly the 6 Series Gran Coupe is selling in its chief markets, but we are curious. The Germans frequently tend not to break out their sales figures that way, mixing sales of the Gran Coupe in with the two-door 6 Series.
And, so, we have now arrived at the inevitable point where the M version must be introduced. Say howdy to the $113,000 2014 BMW M6 Gran Coupe (actually $115,195 for starters with all of the taxes added). That's $4,650 more than the also highly priced M6 coupe. Let the vehement debates begin. The upcoming 2014 Audi RS7 should be priced right at this level as well, and the Mercedes-Benz CLS63 AMG (perhaps with an S iteration in the next allotment we get Stateside) should go for roughly the same.

Apple Watch watches your BMW i3, i8

Apple unveiled details about its long-awaited Apple Watch yesterday and we now know that the $349, er, watch will be released to the public early next year. Amid the millions of features the watch has is the ability to provide real-time information on the battery charge level in a BMW i3 or i8 plug-in vehicle. The watches can also help locate the vehicles if, say, they're parked in a crowded lot. Because so many of us lose our Bimmers on a daily basis. BMW spokesman Dave Buchko confirmed the integration of the Bimmer-centric features on Apple Watch to AutoblogGreen, and noted that the product will let users monitor heating and air-conditioning as well as remotely unlocking the car. "This latest device has the potential to change how owners interact with their BMW, paving the way for a new level of personalization and immediacy," Buchko said. The new wrist-based connection allows for a nice bit of exposure for the German company's new i series. As of the end of last month, BMW had sold 2,082 i3 battery-electric vehicles in the US since starting domestic sales in May. It also sold nine of i8 plug-in hybrids in August, the first partial month for US sales.