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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

2016 BMW 7 Series spied for the first time ever

Ladies and gentlemen, Bimmerphiles and automotive voyeurs of all stripes: here is your next-generation BMW 7 Series. Captured in photographs for the first time ever while doing a spot of cold-weather testing in Sweden, this newly slim 7er will most likely debut at the Frankfurt Motor Show in 2015 and launch in the 2016 model year.
Sources indicate that BMW is targeting a much lighter curb weight for the 7 Series, and will use learnings gained with the i3 and i8 development to add carbon fiber-reinforced plastics in the construction. In return we'd expect the new model - which uses the internal model designation "G11" - to offer improvements in handling, acceleration and fuel economy. As with the current 7 Series lineup, expect the engine range to include turbocharged inline-six engines, one or more V8s and a V12 option.
It's fair to say that, with the car's debut still years down the road, that BMW will work to launch with an impressive suite of in-car technology, too. A completely new version of iDrive shouldn't be ruled out. These shots mark the beginning of a long journey to 2015, and we expect to have loads more information to share in the coming months and years, so stay tuned.

Behind the scenes of BMW's 'Driftmob' [w/videos]

All this, for one minute and 47 seconds of action-packed footage with no official plot.
We arrive in Cape Town, South Africa, on the third and final practice day for the drivers of a BMWStories internet video called The Epic Driftmob feat. BMW M235i. We are immediately whisked to a large, empty parking lot on the outskirts of Cape Town, where tires are squealing and chunks of rubber are flying as five red BMW M235i coupes churn up more smoke than a California wildfire. And the smell - it smells like heated metal, the kind of thing rev limiters are made for. Times five.