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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2015 Morgan Aero 8 shows a host of upgrades to the Swiss crowds [w/video]

With over 1,250 units made, the Morgan Aero model line has been in production for 15 years – just a blink of an eye for the Morgan Motor Company. The automaker has been in business for over a century and has had a tendency to keep its vehicles in production for decades with frequent upgrades keeping them modern. At the Geneva Motor Show, the company is shaking up the range with a thorough revision for the 2015 Aero 8. Hidden beneath the vintage styling is an improved aluminum chassis with better torsional rigidity and an improved suspension setup. Power comes exclusively from a 4.8-liter V8 from BMW making 367 horsepower, and the Bavarian brand also supplies a new limited-slip differential to get power down at the rear. Buyers can choose between a six-speed manual and a six-speed automatic gearbox. At first glance, the latest Aero 8 bares all the hallmarks of Morgan's classic style with a long hood, prominent shoulders and short rear. The new version is exclusively available as a convertible, although, as these photos show, an optional hardtop is available. The aluminum body is also slightly altered with better aerodynamics up front, and the most obvious change comes at the rear where there's now a clamshell design. The interior also received a new, though still retro-looking dashboard design, and Morgan is touting its improved air conditioning system that reportedly works better in hot weather. Buyers wanting to eschew some of the supple leather inside can opt for a set of carbon seats, instead. With the introduction of the latest Aero 8, Morgan is ending production of both the Aero SuperSports and Coupe in April. Production of the new model then commences in the fourth quarter. Check it out on the Swiss show floor in the gallery above, and see the convertible in motion on some snowy British roads below. Introducing the new Morgan Aero 8 Over 1250 Aero platform cars delivered since 1st generation launch in 2000. New Aero 8 signifies return to soft top motoring within the current Aero range. Significant changes to the aluminium chassis, suspension and vehicle aerodynamics. Powered by a 4.8 litre V8 BMW engine producing 367bhp. Available with 6 speed manual or automatic transmission (with paddle shift). New Hand sculpted aluminium body and revised interior styling. Largest options list of any Morgan sports car to date. The Aero SuperSports and Coupe cease production in April 2015. Production begins during quarter 4 of this year.

BMW X4 hatches its fastback shape in Shanghai

The day has finally come for BMW to pull the covers off its X4 Concept at the Shanghai Motor Show. The machine brings few surprises - we've already seen an official image gallery from the German automaker, so its exterior shape was well known - but at least now we get to see it with our own eyes, and with the lenses of our very own cameras.
You can clearly see the fastback roofline in our high-res image gallery above, along with the jacked-up stance that allows BMW to call this machine a Sports Activity Vehicle, which basically means "Crossover" to our friends in Munich. We've seen similar vehicle shapes before, most notably in the form of the BMW X6, but also as far back as the 1980s from the likes of AMC.
We fully expect the transition from concept to production to be pretty seamless, so what we see here is, for the most part, what we'll see on the showroom floor in 2014. Feel free to peruse the press release below, but first, be sure to browse through our live images from Shanghai and let us know what you think.