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BMW ups i3 production to 100 units a day to meet demand

To reverse the old Field of Dreams quote, they are coming, so BMW is building them. All indications are that US demand for the BMW i3 plug-in will be larger than initially expected. As a result, the automaker is upping production at its German factor by more than 50 percent in advance of stateside sales, Automotive News says, citing BMW boardmember Harald Krueger. BMW has started making about 100 i3s a day, up from its previous daily rate of about 70 units. So far, BMW, which is expected to begin sales of the i3 in the US later this month, has made about 5,000 i3s. BMW spokesman Dave Buchko confirmed in an e-mail to AutoblogGreen that the company was boosting production of the i3 based not only on US demand but on worldwide demand, but he declined to be specific about BMW's new production rate. BMW started selling the i3 in Europe in November and had racked up a six-month waiting list by early February. Last month, Norbert Reithofer, chairman of the board of management for BMW, estimated that the company would be making a cool 100,000 i3s a year by the end of the decade, and that the global automotive market would support that production level. Check out our First Drive of the i3 here.

Driving a 1988 BMW M5 and the 2022 Volvo C40 Recharge | Autoblog Podcast #722

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. Some cars old and new here, with reviews of the 1988 BMW M5, 2022 Volvo C40 Recharge and 2021 Hyundai Palisade. In the news, Maserati revealed the 2023 Grecale SUV with a 523-hp twin-turbo V6. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #722 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 1988 BMW M5 2022 Volvo C40 Recharge Long-term 2021 Hyundai Palisade 2023 Maserati Grecale revealed Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Volvo introduces 2022 C40 Recharge crossover

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.