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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW i3 misses top Euro safety rating [w/videos]

The Euro NCAP just tested a recent batch of new cars including the 2014 BMW i3, and the EV Bimmer scored less-than-perfect results. Though not horrible, BMW's all-electric/range-extended i3 was given a four-star (out of five possible) crash rating due to concerns with front-occupant whiplash and side-impact protection.
Based on the crash results, the BMW provided suitable protection for occupants in the frontal, side barrier, pedestrian and child-seat tests, but the i3 was tripped up when it came to the more severe side pole test and the rear-impact test. The pole test showed protection to the chest of the test dummy was "weak," and the front seats only provided "marginal" protection against whiplash for front passengers. Scroll down to watch two videos released by the Euro NCAP of the i3 being tested.

BMW's EV tech is being used to resurrect the Karma

Saying that luxury electric-vehicle manufacturer Fisker was beleaguered before its demise a few years back would be a gross understatement. But despite the cars self-immolating and Tesla CEO Elon Musk criticizing everything but the Karma's design, a Chinese auto parts manufacturer is resurrecting the brand under a different name: "Revero." That's according to a report from Wall Street Journal. Wanxiang Group is moving production to EV-hotbed California from Finland and will unveil its new ride either in July or August, but pricing hasn't been announced yet. The previous Karma sold for $100,000. Perhaps most interesting, though, is how it's going to address the reliability issues that plagued the company's predecessor. WSJ says that the automaker is licensing BMW's electric vehicle control and charging systems – a deal finalized last year. "There are huge, serious, major upgrades throughout the electronics systems, wiring, charging, battery," Karma's chief marketing officer Jim Taylor says. In terms of looks, though, it doesn't sound like you should expect anything to change in that department because the overhauls aren't going to be visible, according to Taylor. Wanxiang picked up Fisker's remains for $149 million a few years back. This deal is important, especially for BMW: If the German automaker's licensed tech can help Fisker outrun its smoky, checkered past, that's a high-profile win for everyone involved. Related Video: This article by Timothy J. Seppala originally ran on Engadget, the definitive guide to this connected life. News Source: Wall Street Journal Green BMW Fisker Electric Future Vehicles Special and Limited Editions Performance Sedan transportation gear karma revero