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BMW's plans for next plug-in i model, due after 2020

BMW entered the fight in the green car ring with gusto thanks to the one-two punch of the i3 and the i8. However, it seems that there could be a wait ahead before the German's i sub-brand is ready to land another strike at the market. "We are still in the strategic research phase where we brainstorm," Klaus Frohlich, BMW Group development boss, said to Automotive News Europe about the future vehicle. He indicated the next new model to bear the i prefix wouldn't arrive until after 2020. Frohlich also underscored that the sub-brand's products wouldn't be based on a standard BMW product. The German brand was at one point rumored to have a model called either the i5 or i7 on the way that would have added a plug-in hybrid drivetrain to the 5 Series. Frohlich's statement would seem to invalidate that possibility. Although, there's nothing stopping the vehicle from carrying regular BMW branding in the vein of the X5 xDrive40e PHEV. The current i-badged models won't just stagnate on the market in the meantime, though. "We have a minimum 20 percent battery density improvement every three years, thus over the i3 and i8's life cycle, we will offer more performance, more range or a combination of the two," Frohlich said to Automotive News Europe. Sadly, current owners won't be able to upgrade to the improved parts, though. Rumors about a third i sub-brand model go back years with much of the talk swirling around the i5. In addition to the speculation about a 5-Series-based version, there was also supposed to be a stretched variant of the i3 with that name, possibly even with a hydrogen fuel cell version. Although, BMW claimed the vehicle was purely "hypothetical." Related Video:

Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.