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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW 3 Series Gran Turismo gets leaked well ahead of Geneva reveal

The great power of the internet has allowed us to get an early first look at the all-new BMW 3 Series Gran Turismo, a car that is slated to be shown in full at the Geneva Motor Show next month, albeit without many details to go on right now. With pictures leaking out this early in the game, we'd expect that you won't have to wait until March to get the full lowdown, however.
Our first look at the 3er GT reveals a car that is, to our eyes, a tidier piece of design work than its 5 Series GT brother. The long-backside proportions are still a bit ungainly, at least from these images, but they're helped tremendously with the larger wheel/tire package and more aggressive fascia of the sport package.
Expect the 3 Series GT to hit the ground running, with the same turbocharged 2.0-liter four-cylinder and 3.0-liter inline-six found in the standard 3 Series sedan. BMW's popular xDrive all-wheel-drive system is a virtual lock for the option sheet, too.

VW Golf R pitted against BMW M235i in enthusiast's choice battle

Most people don't have two, open spots in their garage to fit a practical daily driver and a fire-breathing performance car for the weekends. That's what makes vehicles like the latest Volkswagen Golf R and BMW M235i just about perfect for the average person. Both of these Germans can lope around as a commuter 90 percent of the time and be perfectly comfortable. However, when you want to walk in the door with a big smile on your face, you can take the back roads home and get a real thrill from them.
In his latest short video, Chris Harris from Drive tests these surprisingly comparable German performance cars. Both of them offer buyers in the neighborhood of 300 horsepower, with the BMW winning out with 320 hp. However, the Golf R gets standard all-wheel drive, which is now an option on the M235i. Harris has quite positive things to say about these Europeans, but you're going to have to watch the video to hear just what he thinks.