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BMW Films are on the way back [w/videos]
Mon, 17 Feb 2014The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.
2016 Mazda MX-5 Miata named World Car of the Year
Thu, Mar 24 2016Kicking off Day Two of the New York Auto Show, the World Car of the Year awards are finally being handed out. The overall winner is, as God himself intended, the Mazda MX-5 Miata. It beat the Audi A4 and the Mercedes-Benz GLC-Class. The unique thing about these awards are that they aren't limited to the US domestic market (that's why they're called the World Car of the Year awards). For example, nominees for the overall award included the Skoda Superb, Renault Kadjar, and Subaru Levorg. In the Performance category, the forbidden fruit was repped by the Honda Civic Type R. But both the Civic and the Mercedes-AMG C63 Coupe were beat out by a far more expensive competitor – the new Audi R8. The fourth-generation Toyota Prius and the second-generation Chevrolet Volt, were two of the big finalists for the World Green Car of the Year award. They both lost out, though, to the Mirai fuel-cell car. Yes, a hydrogen car beat out two of the world's premiere hybrids. The luxury race that was perhaps the hardest to predict. That's because each of the three finalists have received near universal acclaim. In the end, though, the BMW 7 Series beat out the Audi Q7 and Volvo XC90. Finally, we have the World Car Design of the Year, where the overall winner (MX-5) and the Mazda CX-3 faced off against the new Jaguar XE. While both the CX-3 and XE are handsome vehicles, the WCOTY committee realized the answer is always Miata, and awarded Mazda's iconic roadster another 2016 award. Related Video: AND NOW THERE IS ONE... MAZDA MX-5 - 2016 WORLD CAR OF THE YEAR NEW YORK – March 24, 2016 - For Immediate Release The Road to World Car journey ended today with the declaration of the MAZDA MX-5 as the 2016 World Car of the Year. The winner was announced during a press conference hosted by the New York International Auto Show, Bridgestone Corporation and Autoneum. 2016 marks the 10th anniversary of the partnership between World Car and the New York show, and the third consecutive year that the World Car Awards have retained their ranking as the number one automotive awards program in the world in terms of media reach. Mazda Motor Corporation is no stranger to the World Car Awards program – now in its 12th year. The Mazda2/Mazda Demio was the 2008 World Car of the Year. While the Mazda3 (2014), Mazda6 (2013) and Mazda MX-5 have all earned "Top Three in the World" status as voted by our 70 plus international automotive journalists that make up the jury.
BMW previews new M6 GT3 racing prototype [UPDATE]
Sat, Feb 7 2015UPDATE: A previous version of this post specified the incorrect weight target for the M6 GT3. The text below has been updated with the correct information. BMW may not compete at the top level at Le Mans or in the World Rally Championship, it may have withdrawn from Formula One and shuttered the Formula BMW series, but it's not without its racing programs. Aside from the Minis that dominate the Dakar Rally, BMW fields the M4 in DTM, the M235i Racing in the BMW Sports Trophy and the Z4 in GT3 competitions around the world. But now it's preparing to launch a new GT3 racer based on the M6. Currently undergoing development, BMW has presented its new M6 GT3 prototype at its factory in Dingolfing, Germany. Based on the road-going M6 coupe, the GT3 retains its 4.4-liter twin-turbo V8 engine with dry-sump lubrication, producing over 500 horsepower – which is actually less than the road-going model you can buy, but has to be restricted to meet FIA certification. At less than 3,000 pounds, it is a fair bit lighter than the production version, and promises to deliver blistering performance figures to whichever privateer teams buy one to enter in racing series around the world. The M6 GT3 is slated to hit the circuits next year, when it will join the lineup alongside the M6 coupe, M6 convertible and M6 Gran Coupe, to say nothing of the M6 safety car used in MotoGP. In a related development, BMW Blog reports that the Bavarian automaker is probing potential interest in bringing the M235i Racing to North America. The entry-level model in the BMW Motorsports range, the M235i Racing sells in Europe for the equivalent of $68,000. The next milestone: the BMW M6 GT3 is rolled out at the BMW premises in Dingolfing. 05.02.2015 Munich (DE), 5th February 2015. BMW's new figurehead for the GT racing scene has been given its first run: last Saturday, the test track on the premises of the BMW factory in Dingolfing (DE) provided the stage for the roll-out of the BMW M6 GT3, with which BMW teams will compete in national and international series, as well as at iconic endurance races, from 2016 onwards. The car left the garage for the first time at precisely 14:00 with Jorg Muller (DE) at the wheel. This gave the BMW works driver the honour of creating the next milestone in the development of the BMW M6 GT3. "This is a big moment for everyone who has worked so intensely and passionately on the development of the BMW M6 GT3 in recent months," said BMW Motorsport Director Jens Marquardt.