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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2015 BMW 4 Series Gran Coupe

It's hard to say what a coupe is anymore. Is it merely a car with two doors? Does it have to have an arching roofline? Do frameless windows count for anything? Can a five-door hatchback or even an SUV be a coupe? At some point in the last few years, nearly everything we thought made a coupe a coupe has been challenged by something that calls itself a coupe, but to most people isn't. Our friends at BMW have led most of this line of questioning.
The new 2015 BMW 4 Series Gran Coupe is one of the latest Bimmers to challenge the moniker (which also challenges the idea of "Gran," for that matter), and unlike some of its other "coupe" variations - we're looking at you, X6 - this one is a pretty one. The 4 Series Gran Coupe is essentially a four-door version of the 4 Series, which is itself a two-door version of the 3 Series. Huh? Wouldn't that simply make it another 3 Series? Of course, but this one is prettier, as it uses the 4's sexier body styling, with its lower nose, wider-looking stance and edgier lighting graphics. It is also technically a five-door hatchback, not a sedan per se, and it utilizes frameless side door glass, which apparently does count for something in BMW coupe-land. Significantly, the 4 Gran Coupe's wheelbase is identical to the two-door; if it was longer - as is the case with the 3 Series and 5 Series hatchbacks - that might make it a "Gran Turismo." Confused yet?
We recently got our first chance to drive the 4 Series Gran Coupe at a press launch in Spain, and while the only version we were given was a rear-drive 428i Gran Coupe with the M Sport contents, the harrowing roads around Bilbao gave us a good idea of what this car is all about from a driving dynamics standpoint. Here's some of what we found:

Mini Countryman PHEV caught at electric watering hole

Our spy photographers have once again found the next generation Mini Countryman out testing in the wild. This time, they caught it replenishing its thirst for electrons. Although we knew some sort of hybrid Countryman was coming, this confirms its existence and plug-in capabilities beyond any reasonable doubt. Like the rest of the Mini lineup, this new Countryman will be noticeably larger than its predecessor. It also appears to feature a larger, more aggressive grille and lower intake vents. Other than that, the car appears to be quite evolutionary in design. Our spy photographers expect the plug-in hybrid Countryman to debut in 2019 powered by a combination of the 1.5-liter turbocharged three-cylinder and an electric motor. We have also predicted that the gasoline engine could power the front wheels while the electric motor (or motors) powers the rear wheels, which together could provide all-wheel-drive and 240 horsepower. Related video: