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BMW working with Dainese to put airbags in motorcycle suits [w/video]

Addressing the safety concerns of its customers, BMW Motorrad is co-developing a rider suit with Dainese to feature something that's much more common in automobiles: airbags.
Starting with Dainese's D-air Protect System, which is made up of inflatable protectors that deploy in 15 milliseconds, the two companies will integrate the technology into a BMW Motorrad brand, one-piece racing suit, the DoubleR RaceAir. Later a different, street-oriented airbag system that can be retrofitted to bikes will be offered to Beemer riders.
The DoubleR RaceAir is expected to be presented at the EICMA motorcycle show in Milan in November, after all required crash testing has been completed.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW patents strange three-cylinder pushrod engines, perhaps for cruiser motorcycle

For decades BMW's motorcycles were easily identified by the two opposed cylinders sticking out of each side of the bike. While you can still find this layout on some of its products, these days the company also uses a variety of other layouts, depending on the model line. Based on European patents, there might even be a Bimmer in the ranks eventually with an absolutely bizarre-looking W3 configuration. BMW actually has two separate patents on these W3 designs, and both of them have the goal of cramming three cylinders into the space of a traditional V-twin. The first splays the cylinder out into a fan shape with pushrods operating the valves. The description submitted to the World Intellectual Property Organization describes the solution as, "The embodiment according to the invention represents an as of yet unknown type of W-3 reciprocating piston internal combustion engine having cylinder angles which can be largely freely sized." The other solution is more of a modification to the traditional V-twin. Two of the cylinders share a crankpin, but the third has its own and is positioned inside the angle of the V. It's a very odd-looking engine. With BMW's assertion that these designs are meant to fit in place of a traditional V-twin, Jalopnik speculates that they could be for a future cruiser from the company, and that would make sense. While brand offers a line of sport tourers with the K1600 line, it doesn't have something more classic to take on the likes of the Ducati Diavel. Creating such a weird engine would probably grab early interest from riders.