2012 Bmw 5-series 535i Xdrive Awd 4dr Sedan on 2040-cars

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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

Alpina D3 may be coming to Frankfurt with 350 hp, AWD

Rumors are swirling that Alpina, the tuning house that specializes in all things BMW, will followup its Geneva debut of the B3 Bi-Turbo with an oil-burning variant slated for debut at September's Frankfurt Motor Show. The news comes from Auto Zeitung, which reports that the second-generation D3 will be based off the Europe-only 335d.
This is a departure from the last D3, which had the four-cylinder turbo-diesel from the BMW 123d in a 3 Series body. The new model is expected to use a 3.0-liter, twin-turbocharged inline-six, which will generate 350 horsepower and 516 pound-feet of torque. That should scoot it to 62 miles per hour in under five seconds (likely while towing a tree stump). Both rear- and all-wheel drive should be available on the D3, and we imagine the thrill of this much power channeled through just the two rear wheels to be akin to skydiving sans parachute.
For our European friends that want an Alpina D3, but don't need more torque than any American full-size pickup, there may be plans to offer a four-cylinder variant that still delivers Alpina performance without a compromise in economy. We'll have more on the Alpina D3 when it debuts at the 2013 Frankfurt Motor Show.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.